What is ANKA and how does it work?

ANKA is an e-commerce platform for discovering, buying, and selling African fashion, arts, and crafts. It connects African creators and sellers with buyers worldwide, facilitating transactions securely between both sides. The platform has evolved into a broader SaaS solution that also provides sellers with customizable storefronts, payment processing, and global shipping services.

How much does ANKA cost?

ANKA is free to use when filling product catalogs or generating payment links. Once you start accepting payments or making sales, the service costs is per month. There's also an upfront fee for shipping or website hosting services.

What countries does ANKA operate in?

ANKA operates across Nigeria and Côte d'Ivoire, and the platform serves buyers in 174 countries worldwide, with the majority based in Europe and North America.

Who is ANKA best suited for?

ANKA is best suited for African micro-retailers, social commerce entrepreneurs, exporters, and dropshippers looking to reach a global audience. The platform is particularly popular with women entrepreneurs in Africa.

Does ANKA have a plan for teams or businesses?

Yes, ANKA provides an omnichannel dashboard for merchants to manage sales and inventory across multiple channels, including the Afrikrea marketplace, their own websites, and social media platforms. This allows businesses to operate across multiple sales channels from one unified platform.

Does ANKA offer an API or integrations?

Yes, ANKA integrates with various payment methods and logistics providers including DHL and Visa. Sellers can also link their storefronts to social media platforms and other marketplace channels like Stripe, Gumroad, and PayPal.

ANKA

🌍 Pan-African

An omnichannel ecommerce platform for African sellers to list products, accept global payments, and ship internationally via discounted courier partners.

Use it on:Web

Is ANKA right for you?

Best for

African product makers
Cross-border online sellers
Brands selling on channels
Sellers shipping worldwide
Marketplace-style sellers

What it does well

Product listings
Inventory tracking
Global payment checkout
International shipping rates
Multi-channel selling

Things to check

Supported payment methods
Courier partners list
Shipping countries covered
Storefront customization
Marketplace rules

ANKA is a multi-channel SaaS e-commerce platform for African entrepreneurs and small businesses that want to sell physical products to buyers worldwide across a marketplace and branded storefronts.

Key capabilities include:

Marketplace selling for Africa-inspired goods such as fashion, jewelry, art, handicrafts, and accessories, with tools to publish listings and reach international buyers
Omnichannel commerce management from a single dashboard, including inventory and sales management across the marketplace and other selling channels
Global payments via ANKA Pay, supporting payment methods such as Mobile Money, Visa, Mastercard, and bank transfers for goods, services, trainings, bookings, digital art, subscriptions, and payment links
International fulfillment via ANKA Shipping, offering discounted shipping rates with partners including DHL, Aramex, UPS, and FedEx

Available on Web.

It targets B2C sellers in Africa, including exporters and dropshippers selling to global buyers (including diaspora customers), with sellers reported across 46 African countries and buyers across 175 countries.

Notable context: founded in 2016 and previously known as Afrikrea, the platform positions itself around cross-border commerce for African-made products, combining marketplace demand, payments, and shipping in one workflow.

Categories:

E-commerce & Retail

Features & Business Model:

b2b2c inventory-management marketplace online-store saas

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DD Dave found that ANKA has raised $13.4M across 7 rounds, backed by 12 investors. Their latest round was a Other in Aug 2023. See how we get product data