ANKA Splits Marketplace and B2B Suite, Revives Afrikrea

In Short

ANKA is splitting its consumer marketplace from its B2B business software.

What Happened

ANKA is separating its consumer and B2B operations as part of a post-insolvency turnaround led by Global Shop Group.

The consumer marketplace will now operate under the revived Afrikrea name. ANKA will stay as the brand for the B2B software suite.

This is a brand and structure reset. It is meant to clarify what each business does for different users.

The consumer side is the marketplace, a platform where shoppers buy from merchants. The B2B side is a software suite, tools that help businesses run day to day, like a digital back office.

Why It Matters

For buyers and sellers, the Afrikrea name signals a return to a pure marketplace focus. This can make marketing simpler and reduce confusion for customers who only want to shop.

For merchants using ANKA’s B2B tools, keeping the ANKA brand helps position the company as a business software provider, not only an e-commerce site. That matters when selling to professional sellers who need services like catalog management, payments support, and export workflows.

A separation like this can also make it easier to measure performance. Marketplaces are usually judged on active buyers, sellers, and gross merchandise value. SaaS businesses, meaning subscription software, are judged on recurring revenue and retention.

If the turnaround works, ANKA could end up running two clearer products, a consumer marketplace under Afrikrea and a B2B commerce software suite under ANKA, each with its own growth strategy and metrics.