Jumia
An e-commerce marketplace for African consumers and third-party sellers, offering multi-category shopping, payments, delivery logistics, and order tracking on web and mobile.

Is Jumia right for you?
Best for
- Online shoppers
- Deal hunters
- Everyday home needs
- Gift buyers
- Third-party sellers
What it does well
- Multi-category shopping
- Marketplace sellers
- Delivery to your door
- Order tracking updates
- Web and mobile shopping
Things to check
- Delivery time reliability
- Delay notifications
- Return and refund terms
- Seller quality controls
- Payment options
Jumia is a pan-African e-commerce marketplace that connects third-party sellers with consumers across multiple African countries.
Key capabilities include:
- A multi-category online marketplace with a large product catalogue across areas such as electronics, fashion, beauty, home goods, and groceries
- Seller storefronts that let third-party merchants list products and transact with customers through the marketplace
- Payments via JumiaPay, plus support for mobile money in select markets
- Delivery and fulfillment through Jumia Logistics, including last-mile delivery, plus order tracking for customers
Available on Web, Android, and iOS.
Target audience: B2B2C, serving African consumers shopping online and local or international sellers that want access to buyers through a marketplace model.
Notable in the African context for operating across 8 countries and pairing marketplace commerce with an integrated ecosystem that includes payments (JumiaPay) and logistics (Jumia Logistics).
As of Jun 22, 2026, Jumia is rated 4.6 on the App Store from 62.8K reviews and 4.5 on Google Play from 2.6M reviews with 100M+ installs.
Frequently Asked Questions About Jumia
Recent Reviews for Jumia
NG · 2 reviews
Jun 29, 2026
This is such a great app. I love the interface and how easy it is to use
NG · 2 reviews
Jun 29, 2026
I love jumia so much. I use it a lot. Their deliveries are fast and quick
NG · 2 reviews
Jun 29, 2026
I love the products I got and I got my package delivered on time
NG · 1 review
Jun 27, 2026
The delivery aspect needs to be improved, customer have to get a notification if there will be delay on the purchase
NG · 2 reviews
Jun 27, 2026
It has fast delivery and it has authentic products

