A digital commerce platform for Senegal’s traditional retailers and FMCG brands, offering mobile ordering, e-money wallet, working-capital loans, and supplier analytics.
Maad Product Overview
Is Maad Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Traditional retailers
- Corner shops
What It Does Well
- Mobile stock ordering
- Under 24 hour delivery
Things to Check
- Delivery area coverage
- Loan eligibility rules
About Maad
Maad is a digital commerce and FMCG distribution platform for traditional retailers (boutiquiers) in Senegal and FMCG brands or suppliers that want data-driven access to retail demand.
Key capabilities include:
- Retailer ordering app to buy from 1,000+ FMCG references, with delivery in under 24 hours
- Shop management tools to help boutiquiers manage day-to-day store operations
- Electronic money wallet plus loans for working capital to support restocking
- Supplier SaaS analytics with real-time product performance tracking (sales, customers, order size, product availability) and competitive benchmarking, plus mobile tools for field sales and trade marketing
Available on Web and Android for retailers, with WhatsApp ordering support; suppliers and partners can access a web dashboard.
Target users include traditional retail shop owners buying branded consumer goods and FMCG suppliers or brands looking to monitor performance and promote products to an estimated 20,000 retailers in the network.
The platform is notable in francophone Africa for focusing on digitising traditional commerce in Senegal, combining logistics-enabled ordering with financial services (wallet and working-capital loans) and a data layer that helps brands track availability and sales performance in near real time.
Maad Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataAs of Oct 5, 2026, Maad is rated 4.1 on Google Play from 143 reviews with 10K+ installs.
Recent Reviews for Maad
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Maad Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataMaad has raised $3.1M across 5 recorded funding events. The latest was Seed in May 2024.
- Total Raised:
- $3.1M
- Latest Round:
- Seed
Maad Investors & Funding Rounds
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Maad Founders & Leadership Team
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Latest Maad News & Updates
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Jobs at Maad
| Title | Posted |
|---|---|
| Acheteur (FMCG) Account manager | Dec 2, 2025 |
| Commercial Grossiste Dakar Région | Dec 2, 2025 |
Frequently Asked Questions About Maad
Maad is a SaaS platform that modernises FMCG distribution by managing sales and marketing through a mobile app and dashboard for field teams. It helps execute sales and marketing strategies for distributors and retailers.
Maad operates in Senegal and plans to expand in western Africa.
Yes, Maad is available on Android. Get Maad on Google Play for Android.
Maad is best suited for FMCG distributors, retailers, and B2B e-commerce businesses managing field sales and marketing teams.
Send an email to hello@maad.io for support.
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