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May 14, 2026(7 days ago)
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A digital commerce platform for Senegal’s traditional retailers and FMCG brands, offering mobile ordering, e-money wallet, working-capital loans, and supplier analytics.
Maad is a digital commerce and FMCG distribution platform for traditional retailers (boutiquiers) in Senegal and FMCG brands or suppliers that want data-driven access to retail demand.
Key capabilities include:
Available on Android and iOS for retailers, with WhatsApp ordering support; suppliers and partners can access a .
Target users include traditional retail shop owners buying branded consumer goods and FMCG suppliers or brands looking to monitor performance and promote products to an estimated 20,000 retailers in the network.
The platform is notable in francophone Africa for focusing on digitising traditional commerce in Senegal, combining logistics-enabled ordering with financial services (wallet and working-capital loans) and a data layer that helps brands track availability and sales performance in near real time.
DD Dave found 2 key people at Maad, including 2 Founder spread across 2 countries. See how we get product data
DD Dave found 3 articles about Maad, from May 2024 to May 2026. See how we get product data
DD Dave found 2 positions at Maad across 1 location, including remote roles. See how we get product data
| Title | Posted |
|---|---|
| Acheteur (FMCG) Account manager | Dec 2, 2025 |
| Commercial Grossiste Dakar Région | Dec 2, 2025 |
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DD Dave found that Maad has raised $3.1M across 4 rounds, backed by 9 investors. Their latest round was a Seed in May 2024. See how we get product data
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