Reflect Ventures is a venture capital firm that manages funds and syndicates investing in B2B and B2B2C companies in emerging markets. The firm focuses on logistics, supply chain, distribution, transport, and fintech rails. Based in Dubai, the team brings experience from working and living in emerging markets. Reflect Ventures has been active from October 2021 to October 2025, participating in 4 funding rounds totaling $20.8M. It targets seed (3 rounds) and Series A (1 round) stages, with a geographic focus on Morocco (2), Senegal (1), and Kenya (1). Sector preferences include e-commerce & retail (3) and fintech (1). Portfolio companies in Africa include Chari (Morocco, e-commerce & retail, Seed $5.0M in Oct 2021 and Series A $12.0M in Oct 2025), Maad (Senegal, e-commerce & retail, Seed $2.3M in May 2024), and Tappi (Kenya, fintech, Seed $1.5M in Oct 2023). Reflect Ventures often co-invests with firms such as P1 Ventures, Plug and Play, and Orange Ventures.
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