A B2B mobile app for proximity retailers in Francophone Africa to order 1,200+ FMCG products with free fast delivery, plus integrated payments and wallet services.

Screenshot of Chari website

Is Chari right for you?

Best for

  • Neighbourhood shops
  • Small grocery stores
  • Corner retailers
  • FMCG restocking
  • Francophone retailers

What it does well

  • FMCG ordering app
  • 1,200+ product catalog
  • Free fast delivery
  • Built-in payments
  • Wallet services

Things to check

  • Delivery areas served
  • Delivery time windows
  • Catalog brand availability
  • Payment methods supported
  • Minimum order rules

Chari is a B2B mobile app for proximity retailers and small shop owners in Francophone Africa to order fast-moving consumer goods (FMCG) and access integrated financial services.

Key capabilities include:

  • FMCG ordering from a large catalog (over 1,200 products) with competitive pricing, designed for frequent restocking of everyday goods.
  • Free rapid delivery, advertised as delivery in a few hours (or less than 24 hours depending on location and availability).
  • Integrated financial services supported by a payment establishment license from the Central Bank of Morocco, including payments, electronic wallet functionality, and access to services such as micro-insurance and microcredit.
  • In-app retail workflow tools, including catalog browsing with pricing/promotions, order tracking, and a direct communication channel to customer support.

Available on Android and iOS.

Chari is built for B2B retail procurement in neighborhood shops (commerces de proximité) across markets including Morocco, Tunisia, and Côte d’Ivoire.

It is notable in the African retail context for combining digital FMCG distribution with financial services aimed at helping informal merchants transact digitally and build a usable financial history; the company also reports 25,000+ clients and 125+ employees, and has partnerships such as Visa (via Bank of Africa).

As of Jun 22, 2026, Chari is rated 5.0 on the App Store from 1 review and 1.9 on Google Play from 499 reviews with 50K+ installs.

Phone:+212 632-646464
Social Links:
Features & Business Model:

Frequently Asked Questions About Chari

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