What is Chari and how does it work?

Chari is a B2B e-commerce and fintech platform that connects small retailers and grocery stores with FMCG suppliers. Retailers use Chari's mobile app or website to browse and order products directly from brands, with free delivery within 24 hours, while also accessing financial services like digital payments, transfers, bill payments, and credit.

What countries does Chari operate in?

Chari operates in Morocco and is expanding into other Francophone African countries, including Tunisia and Côte d'Ivoire.

Does Chari have a mobile app?

Yes, Chari has a mobile application available for retailers to place orders and access financial services.

Who is Chari best suited for?

Chari is best suited for small retailers, grocery store owners, and independent merchants in Francophone Africa who want to digitize their inventory purchasing and access financial services.

How do I contact Chari support?

You can contact Chari support via email at info@chari.com.

Does Chari have a plan for teams or businesses?

Chari is designed for small retailers and merchants as individual users rather than as a team or business plan offering.

Chari: Funding, Reviews & Alternatives (2026)

Chari is a B2B mobile app for proximity retailers and small shop owners in Francophone Africa to order fast-moving consumer goods (FMCG) and access integrated financial services.

Key capabilities include:

FMCG ordering from a large catalog (over 1,200 products) with competitive pricing, designed for frequent restocking of everyday goods.
Free rapid delivery, advertised as delivery in a few hours (or less than 24 hours depending on location and availability).
Integrated financial services supported by a payment establishment license from the Central Bank of Morocco, including payments, electronic wallet functionality, and access to services such as micro-insurance and microcredit.
, including , , and a to customer support.