Chari

Chari is a B2B mobile app for proximity retailers and small shop owners in Francophone Africa to order fast-moving consumer goods (FMCG) and access integrated financial services.

Key capabilities include:

• FMCG ordering from a large catalog (over 1,200 products) with competitive pricing, designed for frequent restocking of everyday goods.
• Free rapid delivery, advertised as delivery in a few hours (or less than 24 hours depending on location and availability).
• Integrated financial services supported by a payment establishment license from the Central Bank of Morocco, including payments, electronic wallet functionality, and access to services such as micro-insurance and microcredit.
• In-app retail workflow tools, including catalog browsing with pricing/promotions, order tracking, and a direct communication channel to customer support.

Available on Android and iOS.

Chari is built for B2B retail procurement in neighborhood shops (commerces de proximité) across markets including Morocco, Tunisia, and Côte d’Ivoire.

It is notable in the African retail context for combining digital FMCG distribution with financial services aimed at helping informal merchants transact digitally and build a usable financial history; the company also reports 25,000+ clients and 125+ employees, and has partnerships such as Visa (via Bank of Africa).