King Price Insurance

King Price Insurance is a South African insurer for individuals and businesses that offers online insurance quotes, digital policy purchase, and self-service policy management.

Key capabilities focus on buying and managing cover digitally, with support options when needed:

• Online quotes and policy purchase for personal, commercial, and life insurance products
• Self-service policy management via an online portal, including viewing policy information and accessing a document library
• Claims submission and follow-up, plus guidance on how claims and excess work (for example, a basic excess can apply to a successful claim)
• Support via WhatsApp and phone (0860 50 50 50) for quotes, policy changes, claims, and emergencies, with access to emergency assist resources and approved providers (such as inspection centres and repairers)

Available on Web (including the self-service portal), Android, iOS, and Huawei AppGallery.

Target users include B2C customers seeking personal and life cover (such as car, buildings, home contents, portable possessions, trailers, caravans, motorbikes, collectable car insurance, personal accident, and R1 insurance) and B2B customers that need commercial insurance (including agri, business, community, and engineering insurance).

A notable differentiator is its decreasing car insurance premiums, designed to reduce monthly premiums as a vehicle depreciates. The company also operates as licensed short-term and long-term insurers and notes backing by global reinsurers including Munich Re, New Re, AXA XL, and Swiss Re.