Microtraction

Microtraction is an early-stage venture capital firm founded in 2017 by Yele Bademosi and Kwamena Afful to bridge the funding gap for African technology entrepreneurs. The firm invests $100,000 for 7% equity at the pre-seed stage, positioning itself as the first institutional check for Africa's most ambitious founders. Microtraction is sector-agnostic but focuses on smart, resourceful founders building high-growth technology businesses in billion-dollar markets. Since its inception, Microtraction has invested in over 60 African startups across 8 countries, with a strong concentration in Nigeria and Ghana. The firm's portfolio spans fintech, health tech, media and entertainment, e-commerce, AI and analytics, and crypto and web3 sectors. Portfolio companies have collectively raised over $100 million post-Microtraction investment and achieved a combined valuation exceeding $700 million, with 82% of backed companies successfully raising subsequent funding rounds. Beyond capital, Microtraction provides portfolio companies with access to a community of 80+ experienced founders, a network of specialized service partners covering hiring, legal, fundraising, and business development, and an expanding scout network across Africa. The firm's Community Fund (Fund II) emphasizes building a supportive ecosystem of venture-backed founders, leading investors, and sector experts to help portfolio companies scale from seed to Series A and beyond.