Ajua

Ajua is a web-based customer experience and analytics platform for businesses in Africa that want to measure, understand, and improve customer and employee experiences using feedback and market data.

Key capabilities include:

• Customer feedback surveys: Create surveys using templates such as NPS, CSAT, and CES, then distribute them via SMS or web forms to capture real-time customer feedback.
• Payments-linked feedback: Connect surveys to payments to collect feedback tied to customer transactions.
• Customer insights: Analyze customer preferences and spending habits to understand customer behavior and competitive position.
• Audience network and market research: Run market research using a proprietary audience network reported as consumers (the website also references consumers answering business questions).