Ajua

Ajua is a web-based customer experience and analytics platform for businesses in Africa that want to measure, understand, and improve customer and employee experiences using feedback and market data.

Key capabilities include:

• Customer feedback surveys: Create surveys using templates such as NPS, CSAT, and CES, then distribute them via SMS or web forms to capture real-time customer feedback.
• Payments-linked feedback: Connect surveys to payments to collect feedback tied to customer transactions.
• Customer insights: Analyze customer preferences and spending habits to understand customer behavior and competitive position.
• Audience network and market research: Run market research using a proprietary audience network reported as 250K+ consumers (the website also references 12M unique consumers answering business questions).

Available on Web (with an app login portal).

Target users include B2B teams across Africa that need Voice of the Customer programs, customer analytics, employee experience measurement, and market research to support service quality and retention.

Ajua positions itself as an integrated CX provider for African markets, and it reports 3M+ customers reached, 100K engagements, availability in 5+ countries, and trust from 30+ brands.