A web-based customer experience and analytics platform for African businesses to collect NPS, CSAT, and CES feedback via SMS or web forms and analyze customer insights.
Ajua Product Overview
Is Ajua Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Kenyan businesses
- Customer support teams
What It Does Well
- SMS feedback surveys
- Web form surveys
Things to Check
- SMS costs in Kenya
- Survey language options
About Ajua
Ajua is a web-based customer experience and analytics platform for businesses in Africa that want to measure, understand, and improve customer and employee experiences using feedback and market data.
Key capabilities include:
- Customer feedback surveys: Create surveys using templates such as NPS, CSAT, and CES, then distribute them via SMS or web forms to capture real-time customer feedback.
- Payments-linked feedback: Connect surveys to payments to collect feedback tied to customer transactions.
- Customer insights: Analyze customer preferences and spending habits to understand customer behavior and competitive position.
- Audience network and market research: Run market research using a proprietary audience network reported as 250K+ consumers (the website also references 12M unique consumers answering business questions).
Available on Web (with an app login portal).
Target users include B2B teams across Africa that need Voice of the Customer programs, customer analytics, employee experience measurement, and market research to support service quality and retention.
Ajua positions itself as an integrated CX provider for African markets, and it reports 3M+ customers reached, 100K engagements, availability in 5+ countries, and trust from 30+ brands.
Ajua Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataRecent Reviews for Ajua
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Ajua Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataAjua has raised $5.3M across 8 recorded funding events. The latest was Other in Jan 2024.
- Total Raised:
- $5.3M
- Latest Round:
- Other
Ajua Investors & Funding Rounds
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Ajua Founders & Leadership Team
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Latest Ajua News & Updates
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Frequently Asked Questions About Ajua
Ajua is Africa's first integrated customer experience platform for businesses, providing customer analytics, Net Promoter Score surveys, and Voice of the Customer solutions. It works by collecting real-time feedback through mobile surveys, SMS, or web forms, analyzing customer preferences and spending habits, and delivering market insights from over 12 million consumers to help businesses improve efficiency, acquisition, and retention.
Ajua operates in countries across Africa, with a strong base in Kenya and expansion into West and East Africa.
Ajua is best suited for businesses in Africa seeking to understand customer behavior, optimize experiences, and gain market intelligence through data-driven insights.
Yes, Ajua offers plans for businesses and has acquired platforms like Rate My Service to enhance services for teams.
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