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Since 2016, Safaricom has backed 2 African startups across 4 disclosed funding rounds totaling $3.7M, most heavily in Kenya and Marketing & CRM.
Safaricom is a Kenya-based telecommunications company with an official investor relations presence and a principal place of business in Nairobi, Kenya. Its published materials also reference Safaricom Ethiopia and the company’s broader regional operations. Based on the investment data provided, Safaricom has backed companies in Kenya across multiple stages, including Seed and Series A, with activity spanning from August 2016 to October 2025. Its recorded investments are concentrated in Marketing & CRM and Media & Entertainment, with disclosed backing of Ajua and Weplay Arcade. The data also shows repeat participation in Ajua across Seed, Series A, and another later round, alongside a Kenya-only geographic focus.
Data updated · Sep 16, 2026
Safaricom has backed 2 African startups across 4 disclosed funding rounds tracked on Liners, totaling $3.7M since 2016.
Mostly Seed: 2 of its 4 tracked rounds are at that stage, followed by Other (1).
Companies Safaricom has backed operate in Kenya (4). Each figure counts the rounds behind companies serving that market, so a company operating in several markets counts in each of them.
Its tracked rounds lean toward Marketing & CRM (3), Media & Entertainment (1).
Safaricom most often shares rounds with MaC Venture Capital (2 shared deals), Kapor Capital (1 shared deal), TLcom Capital (1 shared deal).
The companies backed in the provided data are Ajua and Weplay Arcade. Ajua appears in multiple rounds, including Seed, Series A, and a later Other round, while Weplay Arcade appears in a Seed round in October 2025.
The provided records show 4 funding rounds between August 2016 and October 2025, with total invested capital of $3.7M. The largest disclosed round was Ajua’s Series A in April 2018.
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