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Since 2016, Safaricom has backed 2 African startups across 4 disclosed funding rounds totaling $3.7M, most heavily in Kenya and Marketing & CRM.
Safaricom PLC is a leading Kenyan telecommunications company headquartered in Nairobi, Kenya. As a publicly listed mobile network operator on the Nairobi Securities Exchange, it provides mobile telephony, data services, M-PESA mobile money transfer, and other digital solutions. Safaricom holds a dominant market position with over 65% share in Kenya and has expanded into Ethiopia. Safaricom engages in corporate venturing, investing in startups across Seed, Series A, and Other stages. Its investments focus on the Marketing & CRM sector, with all known deals in Kenya. The company participated in three funding rounds for Ajua, a platform measuring customer feedback and market insights across Africa, totaling $3.7 million from August 2016 to January 2024. Safaricom has co-invested alongside firms such as MaC Venture Capital, Kapor Capital, TLcom Capital, Golden Palm Investments, Social Capital, and Alpha Angels.
Data updated · Jul 29, 2026
Safaricom has backed 2 African startups across 4 disclosed funding rounds tracked on Liners, totaling $3.7M since 2016.
Mostly Seed: 2 of its 4 tracked rounds are at that stage, followed by Other (1).
Safaricom's tracked rounds are concentrated in Kenya (4).
Its tracked rounds lean toward Marketing & CRM (3), Media & Entertainment (1).
Safaricom most often shares rounds with MaC Venture Capital (2 shared deals), Kapor Capital (1 shared deal), TLcom Capital (1 shared deal).
Safaricom has backed Ajua, a Marketing & CRM company in Kenya that measures customer feedback and market insights across Africa. It participated in three rounds: Seed in August 2016, Series A in April 2018, and Other in January 2024.
