Medical aid cover and member services for public servants
Simply
An online life insurance platform for South Africans to quote, buy, manage, and claim life, disability, and funeral cover with no medical tests.
Simply Product Overview
Is Simply Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African adults
- First-time life cover
What It Does Well
- Online cover quotes
- Buy cover in minutes
Things to Check
- Claim requirements
- Waiting periods
About Simply

Simply is a South African insurtech that lets individuals, families, and employers buy and manage life, disability, and funeral insurance through an online journey.
Key capabilities include:
- Flexible benefits in one policy, allowing customers to mix and match Life, Disability, and Funeral Cover across options such as Family Cover, Domestic Cover, and Staff Cover
- No medical tests during sign-up, with cover designed to be obtained without doctor visits or medical forms
- Fully online policy management and claims, including quoting, applying, managing a policy, and submitting a claim from anywhere (with a mobile, phone-based experience)
- Free wellness benefit included with every policy, providing members and their families 24/7 telephonic counselling and support
Available on Web.
Target users include South African consumers seeking straightforward life and funeral cover, employers of domestic workers who want worker cover, and SMEs looking to offer staff benefits; the platform also supports brokers via an online interface for selling policies.
Notable in South Africa for its digital-first approach to life insurance, with products offered by an authorised financial services provider (FSP 47146) and long-term insurance underwritten by Hollard Life Assurance Company Limited.
Simply Facts
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Frequently Asked Questions About Simply
Simply is a South African online life insurance platform that lets you quote, buy, manage, and claim on life, disability, and funeral cover entirely online, without medical tests. You choose products like Family Cover, Domestic Cover, or Staff Cover, mix and match benefits under one policy, then manage your policy and claims through their web-based journey.
Simply uses monthly premiums similar to a subscription, with entry-level pricing reported from around R59 per month for certain life, disability, and funeral cover combinations. Your exact cost depends on factors like the type of cover you choose, the amount of cover, and your individual risk profile.
Simply primarily operates in South Africa, with products, pricing, and documentation tailored to South African customers and regulatory requirements. It has discussed ambitions for broader international expansion through white-label partnerships, but retail cover is focused on the South African market.
You sign up for Simply by going to their website, getting an online quote, selecting your desired combination of life, disability, and funeral cover, and completing a short application with no medical tests. Once approved, you can manage your policy and claims through the same online portal.
Simply does not offer a dedicated mobile app for iOS or Android. You can still use Simply on a mobile device through its web-based, phone-friendly online journey.
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