Liberty
A web-based financial services platform offering insurance, investment options, claims support, and self-service portals for individuals and businesses in Africa.
Liberty Product Overview
Is Liberty Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Individuals buying cover
- Families planning finances
What It Does Well
- Insurance options
- Investment options
Things to Check
- Supported cover types
- Eligible investment products
About Liberty
Liberty is a web-based financial services provider for individuals and businesses seeking insurance cover, investment products, and financial planning support.
Key capabilities include:
- Personal insurance cover across critical illness, disability, funeral cover, income protection, life cover, gap cover, and estate planning
- Personal investing options such as saving for retirement, investing for income, general investments, offshore investing, and education investing, plus STASH, a tax-free investment app that supports small, card-based contributions from R5 and offers SA Top 40 Shares or Cash+ portfolios
- Business solutions including umbrella fund solutions, group risk solutions, investment solutions, consulting and actuarial solutions, solutions for entrepreneurs, and business assurance
- Self-service and support resources, including MyLiberty Self-Service, Blueprint Corporate Servicing, and the Liberty Corporate Member Information System, plus how-to-claim guidance, forms and documents, fund fact sheets, tools and calculators (education, investment, retirement, inflation), and unclaimed benefits lookup
Available on Web.
Designed for B2C customers managing personal cover and investments, and B2B organisations running employee benefits, umbrella funds, and group risk arrangements.
Notable in the African context as part of the Standard Bank Group, with Liberty Group Limited listed as a licensed life insurer and an Authorised FSP (no. 2409), and with country sites for markets including South Africa, Botswana, Kenya, Lesotho, Namibia, Swaziland, Uganda, and Zambia.
Liberty Facts
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Latest Liberty News & Updates
Liners collects product news from official company updates and trusted publications. We refresh coverage as new articles are published. Learn moreFrequently Asked Questions About Liberty
Liberty is a web-based financial services platform offering insurance, investments, and financial planning for individuals and businesses in Africa. It provides personal insurance covers like critical illness, disability, funeral, income protection, life, gap, and estate planning; investment options including retirement savings, income investments, offshore, education, and the STASH tax-free app; and business solutions such as umbrella funds, group risk, and consulting. Users access self-service portals like MyLiberty Self-Service, file claims, use calculators, and connect with advisers through the web platform.
Liberty operates in South Africa (primary), Botswana, Kenya, Lesotho, Namibia, Swaziland, Uganda, and Zambia.
You can sign up by visiting https://www.liberty.co.za, using self-service portals like MyLiberty Self-Service for personal accounts, or contacting an adviser through the 'Talk to an Adviser' or 'Find an Adviser' tools. Business solutions require reaching out via the contact form or phone for tailored setup.
Liberty offers the STASH tax-free investment app for mobile, supporting small contributions from R5 into SA Top 40 Shares or Cash+ portfolios. Other services are web-based with no additional mobile apps mentioned.
Liberty is suited for individuals seeking personal insurance and investments, and businesses needing group risk, umbrella funds, employee benefits, and investment solutions.
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