A WhatsApp commerce and CRM platform for businesses to run campaigns, automate in-chat checkout, recover abandoned carts, and drive repeat sales.

Flowcart Product Overview

Is Flowcart Right for You?

Liners prepares and updates these highlights as product information changes. Editorial standards

Best For

  • WhatsApp-first sellers
  • Small online stores

What It Does Well

  • In-chat checkout
  • Abandoned cart recovery

Things to Check

  • Kenya and SA coverage
  • WhatsApp number setup

About Flowcart

Screenshot of Flowcart website

Flowcart (previously Sukhiba) is a WhatsApp-based conversational commerce and CRM platform for businesses that want to market, sell, and support customers directly in chat.

Key capabilities include:

  • Acquisition tools for WhatsApp marketing, including Click-to-WhatsApp Ads, QR codes for offline-to-online conversion, and interactive campaign elements such as polls and quizzes to guide shoppers to the right products.
  • Conversion features inside WhatsApp, including in-chat checkout, AI-generated carts that build checkout-ready baskets, and agent-driven carts that sales teams can build or edit from the chat interface.
  • Abandoned cart recovery with automated, context-aware WhatsApp follow-ups to bring shoppers back to complete purchases.
  • Retention and lifecycle campaigns, including AI-powered segmentation, smart broadcasts, automated campaign triggers, and an in-chat loyalty program with points and redemption.

Flowcart also supports integrations with Shopify, WooCommerce, and other tools such as ERPs and CRMs (as listed on the website).

Available via Web (trial sign-up and demos are provided online).

It is designed for eCommerce brands, retailers, and sales teams that use WhatsApp to handle product enquiries, cart building, checkout, promotions, and repeat purchases.

Notable for African teams selling on chat-first channels, it focuses on keeping the shopping journey inside WhatsApp, from campaign click to checkout to follow-up, with built-in tools for segmentation, loyalty, and cart recovery.

Flowcart Facts

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African alternative to

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Flowcart Funding History

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Flowcart has raised $3.3M across 5 recorded funding events. The latest was Other in Mar 2026.

Total Raised:
$3.3M
Latest Round:
Other

Flowcart Investors & Funding Rounds

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Flowcart Founders & Leadership Team

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Latest Flowcart News & Updates

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Frequently Asked Questions About Flowcart

Flowcart is an AI-powered conversational commerce and CRM platform built for WhatsApp. It helps businesses acquire customers, run marketing campaigns, manage conversations, and complete sales directly inside WhatsApp. The platform combines automation, CRM tools, marketing broadcasts, cart recovery, and in-chat checkout so customers can browse products and complete purchases without leaving the chat.

Flowcart operates in Kenya and South Africa.

Businesses can sign up by visiting the Flowcart website and starting a free trial or requesting a demo. After registering, they can connect their WhatsApp Business account and begin creating automated sales and marketing flows from the platform dashboard.

Flowcart primarily operates as a web-based platform where businesses manage campaigns, customer conversations, and analytics through a browser dashboard.

Flowcart is best suited for e-commerce brands, D2C companies, and marketing teams that want to sell products, automate customer engagement, and run marketing campaigns directly through WhatsApp.

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