Flowcart
A WhatsApp commerce and CRM platform for businesses to run campaigns, automate in-chat checkout, recover abandoned carts, and drive repeat sales.

Is Flowcart right for you?
Best for
- WhatsApp-first sellers
- Small retail teams
- Direct-to-customer brands
- Marketing and sales teams
- Customer support teams
What it does well
- WhatsApp sales campaigns
- In-chat checkout automation
- Abandoned cart recovery
- Repeat sales loyalty
- WhatsApp customer profiles
Things to check
- Kenya and SA only
- WhatsApp Business setup
- Payment options supported
- Checkout flow control
- Loyalty rules flexibility
Flowcart (previously Sukhiba) is a WhatsApp-based conversational commerce and CRM platform for businesses that want to market, sell, and support customers directly in chat.
Key capabilities include:
- Acquisition tools for WhatsApp marketing, including Click-to-WhatsApp Ads, QR codes for offline-to-online conversion, and interactive campaign elements such as polls and quizzes to guide shoppers to the right products.
- Conversion features inside WhatsApp, including in-chat checkout, AI-generated carts that build checkout-ready baskets, and agent-driven carts that sales teams can build or edit from the chat interface.
- Abandoned cart recovery with automated, context-aware WhatsApp follow-ups to bring shoppers back to complete purchases.
- Retention and lifecycle campaigns, including AI-powered segmentation, smart broadcasts, automated campaign triggers, and an in-chat loyalty program with points and redemption.
Flowcart also supports integrations with Shopify, WooCommerce, and other tools such as ERPs and CRMs (as listed on the website).
Available via Web (trial sign-up and demos are provided online).
It is designed for eCommerce brands, retailers, and sales teams that use WhatsApp to handle product enquiries, cart building, checkout, promotions, and repeat purchases.
Notable for African teams selling on chat-first channels, it focuses on keeping the shopping journey inside WhatsApp, from campaign click to checkout to follow-up, with built-in tools for segmentation, loyalty, and cart recovery.
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