What e-commerce and retail tools are listed for African businesses?

This directory lists online store builders, marketplace platforms, inventory management software, order management systems, social commerce tools, and retail technology solutions that help African businesses sell products online and manage operations efficiently.

What is driving e-commerce growth in Africa?

Rising smartphone penetration, expanding mobile money adoption, improved logistics networks, and a young tech-savvy population are driving e-commerce growth across Africa. Social commerce through WhatsApp and Instagram is also a major channel, especially for SMEs that sell directly to consumers without a traditional website.

How do I start selling online in Africa?

Choose an e-commerce platform that supports local payment methods like mobile money, bank transfers, and cards. Set up your product catalogue, integrate with a payment gateway, and arrange delivery through a local logistics partner. Many platforms listed here offer all-in-one solutions that bundle storefront, payments, and shipping.

What payment methods should an African online store support?

At minimum, support mobile money, bank transfers, and card payments. In West Africa, mobile money and bank transfers dominate. In East Africa, mobile money like M-Pesa is essential. Card payments are more common in South Africa. Offering multiple options reduces cart abandonment and improves conversion rates.

How does social commerce work in Africa?

Social commerce lets businesses sell directly through social media platforms like WhatsApp, Instagram, and Facebook. Sellers share product images, take orders via chat, and collect payments through payment links or mobile money. Dedicated social commerce tools listed in this directory automate catalogue management, order tracking, and payment collection for this workflow.

Best E-commerce & Retail Products in Africa (2026)

Discover online commerce platforms, marketplaces, and retail technology powering digital shopping experiences across Africa.

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🇿🇦 South Africa

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