Howyin

Howyin is a live-commerce and social-commerce mobile app for African sellers, creators, service providers, affiliates, advertisers, and shoppers to buy, sell, stream, and earn inside one platform.

Key capabilities include:

• Live shopping streams where sellers demo products in real time, buyers ask questions via chat, and customers purchase without leaving the stream.
• Storefronts and selling tools such as store pages, product listings, live auctions with outbid alerts, plus flash sales and group buys.
• Short-form reels with product tagging and a music library, designed for product discovery and social selling.
• Monetization and payouts for creators and affiliates through gifts, fan subscriptions, paid shoutouts, and sales commissions; the app supports mobile money and card payments via Paystack, with ID-verified sellers and buyer protection.

Available on Android and iOS.

Target users include SME merchants, independent retailers, creators and live streamers, affiliate marketers, service providers (for example beauty, repairs, events), faith leaders running prayer rooms, and advertisers running in-app image or video campaigns.

Notable in a Ghana and Africa context, it positions live video shopping and creator monetization for local commerce, and the company states it is Ghana-born and available across multiple countries.