What is Tudu and how does it work?

Tudu is an online marketplace and virtual store platform that enables sellers to create shops, add products, track orders, and receive payments securely. Buyers can discover products through short videos and shop with built-in escrow protection, where Tudu holds payment until delivery is confirmed.

How much does Tudu cost?

Tudu charges no upfront subscription fee to use the marketplace, instead taking a transaction commission fee on successful sales.

What countries does Tudu operate in?

Tudu currently operates in Ghana. The platform is based in Accra, Ghana and is designed for sellers and buyers in Ghana to transact securely.

How do I sign up for Tudu?

You can register by downloading the mobile app via platforms like Google Play or the Apple App Store and filling out the sign-up form.

Does Tudu have a mobile app?

Yes, Tudu is available on iOS and Android. You can download Tudu on the App Store for iPhone, or get it on Google Play for Android.

Who is Tudu best suited for?

Tudu is best suited for small and medium-scale retail businesses, micro-merchants, and individual sellers looking to sell online without needing to create or manage a website.

How do I contact Tudu support?

You can reach their support team directly by emailing hello@tudu.africa or calling +233 55 936 3600.

Does Tudu have a plan for teams or businesses?

Rather than user-based corporate plans, Tudu offers specialized features for all business sizes through its built-in Seller Central dashboard to help African small and medium enterprises build virtual storefronts.

Tudu

🇬🇭 Ghana

A social commerce app for African buyers and sellers that uses short product videos and escrow payments to reduce fraud, track orders, and enable refunds.

Use it on:Web Android· 4.9 iOS· 4.0

Is Tudu right for you?

Best for

Ghana online shoppers
Ghana social sellers
Mobile money buyers
Video-first storefronts
Fraud-conscious buyers

What it does well

Short product videos
Escrow buyer protection
Mobile money payments
Order tracking
Refund handling

Things to check

Escrow release rules
Refund timelines
Seller verification checks
Mobile money options
Delivery partner coverage

Tudu is a social commerce mobile app for buyers and merchants in Africa, focused on Ghana, that combines short product videos with an escrow checkout flow to reduce fraud in online shopping.

Key capabilities include:

Video-based product discovery and selling, letting merchants showcase items through short videos so buyers can see how products look and work before purchasing
Escrow-protected payments that lock buyer funds until the item is received and approved, then release payment to the seller
Buyer protection and refunds, including a 100% money-back guarantee when an order does not match what was shown
In-app delivery progress tracking, so buyers can monitor shipping status after a purchase

Available on Android and iOS.

Designed for SMEs, micro-businesses, creators, and merchants selling online, while also serving consumers who want safer purchases.

Notable in the African e-commerce context for its trust-first checkout model, using escrow and video shopping to address common concerns like scams and “what I ordered vs what I got.”

As of Jun 22, 2026, Tudu is rated 4.0 on the App Store from 5 reviews and 4.9 on Google Play from 9 reviews with 1K+ installs.

Social Links:

Categories:

E-commerce & Retail

Features & Business Model: