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A social commerce app for African buyers and sellers that uses short product videos and escrow payments to reduce fraud, track orders, and enable refunds.

Tudu is a social commerce mobile app for buyers and merchants in Africa, focused on Ghana, that combines short product videos with an escrow checkout flow to reduce fraud in online shopping.
Key capabilities include:
Available on Android and iOS.
Designed for SMEs, micro-businesses, creators, and merchants selling online, while also serving consumers who want safer purchases.
Notable in the African e-commerce context for its trust-first checkout model, using escrow and video shopping to address common concerns like scams and βwhat I ordered vs what I got.β
As of May 11, 2026, Tudu is rated 4.0 on the App Store from 5 reviews and 4.9 on Google Play from 9 reviews with 1K+ installs.
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