Tudu
A social commerce app for African buyers and sellers that uses short product videos and escrow payments to reduce fraud, track orders, and enable refunds.

Is Tudu right for you?
Best for
- Ghana online shoppers
- Ghana social sellers
- Mobile money buyers
- Video-first storefronts
- Fraud-conscious buyers
What it does well
- Short product videos
- Escrow buyer protection
- Mobile money payments
- Order tracking
- Refund handling
Things to check
- Escrow release rules
- Refund timelines
- Seller verification checks
- Mobile money options
- Delivery partner coverage
Tudu is a social commerce mobile app for buyers and merchants in Africa, focused on Ghana, that combines short product videos with an escrow checkout flow to reduce fraud in online shopping.
Key capabilities include:
- Video-based product discovery and selling, letting merchants showcase items through short videos so buyers can see how products look and work before purchasing
- Escrow-protected payments that lock buyer funds until the item is received and approved, then release payment to the seller
- Buyer protection and refunds, including a 100% money-back guarantee when an order does not match what was shown
- In-app delivery progress tracking, so buyers can monitor shipping status after a purchase
Available on Android and iOS.
Designed for SMEs, micro-businesses, creators, and merchants selling online, while also serving consumers who want safer purchases.
Notable in the African e-commerce context for its trust-first checkout model, using escrow and video shopping to address common concerns like scams and “what I ordered vs what I got.”
As of Jun 22, 2026, Tudu is rated 4.0 on the App Store from 5 reviews and 4.9 on Google Play from 9 reviews with 1K+ installs.
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