Tendo

Tendo is a mobile reselling and dropshipping platform for individuals in Africa who want to start an online business without upfront capital, while helping suppliers reach customers through a reseller network.

Key capabilities include:

• Wholesale product catalog with 1000s of items listed at wholesale prices, so resellers can choose products to market without holding inventory
• Profit margin control that lets resellers add their own profit to each product before sharing it with customers
• Social selling workflow for sharing product listings via channels such as WhatsApp and Facebook, turning personal contacts into customers
• Fulfillment and delivery handled by the platform, including placing orders in-app for customers and having delivery completed on the reseller’s behalf, with profit paid out after a sale

Available on Android and iOS via a dedicated mobile app.

Target users include individual resellers (students, freelancers, side hustlers), plus wholesalers and suppliers that want their products listed at wholesale price for independent resellers to sell.

It is notable in Ghana and Nigeria for supporting mobile-first social commerce and lowering the barrier to entry for new merchants by removing the need for capital, warehousing, and self-managed logistics.