What qualifies as a Services & Marketplaces platform?

This category covers platforms that connect customers with service providers or sellers — including freelance marketplaces, service booking apps, local commerce directories, and B2C/B2B transaction platforms operating in Africa.

What types of platforms are listed here?

You'll find platforms enabling service bookings (e.g. home services, beauty, logistics), freelance and task marketplaces, local vendor directories, and platforms facilitating B2C or B2B commerce between buyers and sellers.

Does my platform need to operate across Africa to be in this category?

No. A platform serving a single city or country still qualifies. The category spans hyperlocal commerce platforms as well as continent-wide marketplaces.

How is this category different from E-commerce on Liners?

E-commerce focuses on product-based retail. Services & Marketplaces covers platforms where the primary transaction is a service, a booking, or a connection between two parties — not just the sale of physical goods.

Can platforms that serve both products and services be listed here?

Yes, if the marketplace or service-connection aspect is a core part of what the platform does, it belongs in this category.

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Best Services & Marketplaces Tools Products in Africa

Services & Marketplaces tools help people across Africa find, book, and pay for services delivered by real professionals, from home cleaning and plumbing to freelance projects, healthcare bookings, and custom work. Unlike retail platforms, the “unit” you buy here is a service appointment or project, often with scheduling, messaging, and payment built in. In many markets, these products also bridge trust gaps by making informal services easier to discover and safer to transact.