AGEL

AGEL is an Islamic fintech platform in Egypt that helps wholesale and retail merchants (MSMEs) buy and sell goods on credit using Sharia-compliant Murabaha (cost-plus financing).

Key capabilities include:

• Murabaha-based trade financing for inventory purchases, structured through buy and sell contracts with an agreed profit margin.
• Merchant-to-merchant transactions in a mobile app, letting retailers choose the goods and wholesaler, select a payment plan, and confirm the sale after viewing the next upcoming payment before approving the invoice.
• Cashless onboarding without a bank account, designed to reduce complexity for merchants who need installment-based purchasing.
• Wholesaler cashflow and sales tracking, including visibility into branch sales and the ability to organize trade transactions; the platform states that wholesalers can receive their payments within 24 hours.

Available on Android (mobile app).

Targeted at a pure B2B merchant network, primarily wholesale and retail traders in Egypt, with an initial focus on the clothing and accessories apparel sectors.

Notable in the Egyptian market as a locally built Islamic fintech for MSME trade credit; the company was founded in 2021, operates in Cairo and Alexandria, and reported seven-figure pre-seed funding in 2023 from investors including Plus Venture Capital, Seedstars International Ventures, Flat6Labs, SEEDRA Ventures, and the Banque Misr Acceleration Program. For support or sales inquiries, contact info@agel.io.