What is TRU and how does it work?

TRU is a mobile consumer financing app in Egypt that lets you customize payment plans and control installments without fixed schedules for purchases at partner merchants. You select flexible financing options like 'choose the zero that suits you' or 'Fit in flex' for categories including electronics, home appliances, beauty, fitness, and food. Use the app to shop in-store or online at partners such as Carrefour and Vodafone Egypt, upload documentation for financing applications, and manage your plans.

How do I sign up for TRU?

To sign up for the TRU (Shahry), download the TRU app, enter your phone number, verify the OTP sent to you, and complete your profile details to create an account.

Does TRU have a mobile app?

Yes, TRU has mobile apps for Android and iOS, and it is also available on the web.

Who is TRU best suited for?

TRU is best suited for individual consumers in Egypt aged 21+ seeking flexible installment financing for purchases at partner merchants.

How do I contact TRU support?

Contact TRU support at hello@trufinance.app.

Does TRU have a plan for teams or businesses?

No, TRU does not have a plan for teams or businesses; it is built for individual consumers and merchant partners.

TRU

🇪🇬 Egypt

A mobile consumer financing app in Egypt that lets shoppers customize payment plans and control installments without fixed schedules for partner purchases.

Use it on:Web Android· 4.0 iOS· 4.7

Is TRU right for you?

Best for

Egyptian shoppers
Installment buyers
Partner store purchases
Budget planners
Big ticket purchases

What it does well

Custom payment plans
Flexible installments
Purchase financing
Mobile based financing
Partner merchant checkout

Things to check

Partner store list
Upfront eligibility check
Repayment methods
Late fee rules
Credit check needed

TRU is a consumer financing mobile app in Egypt for individuals who want to customize payment plans and control installments without fixed payment schedules.

Key capabilities include:

Custom payment plans that let users control installments on their own terms, instead of following fixed schedules
Flexible financing options for purchases, including options presented in-app such as “choose the zero that suits you” and “Fit in flex”
Shopping support at partner merchants, enabling in-store and online purchasing where TRU is accepted
Documentation upload inside the app for electronic consumer financing contracts and related requirements

Available on Web, Android, and iOS.

Built for B2C consumers seeking flexible installment financing, and B2B2C merchant partners that offer TRU at checkout.

Notable in the Egypt market for its partner footprint across major retail and telecom locations, including Carrefour, Vodafone Egypt, Tradeline, Gold Era, Jawhara, Matgr, and El Araby. Users must be 21+ to enter electronic consumer financing contracts through the app.

Contact: hello@trufinance.app (general), careers@trufinance.app (jobs).

As of Jun 29, 2026, TRU is rated 4.7 on the App Store from 213 reviews and 4.0 on Google Play from 10.8K reviews with 1M+ installs.

Social Links:

Categories:

Fintech

Features & Business Model:

b2c bnpl lending marketplace