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A mobile consumer financing app in Egypt that lets shoppers customize payment plans and control installments without fixed schedules for partner purchases.
TRU is a consumer financing mobile app in Egypt for individuals who want to customize payment plans and control installments without fixed payment schedules.
Key capabilities include:
Available on Web, Android, and iOS.
Built for B2C consumers seeking flexible installment financing, and B2B2C merchant partners that offer TRU at checkout.
Notable in the Egypt market for its partner footprint across major retail and telecom locations, including Carrefour, Vodafone Egypt, Tradeline, Gold Era, Jawhara, Matgr, and El Araby. Users must be 21+ to enter electronic consumer financing contracts through the app.
Contact: hello@trufinance.app (general), careers@trufinance.app (jobs).
As of May 8, 2026, TRU is rated 4.8 on the App Store from 186 reviews and 4.0 on Google Play from 9.5K reviews with 1M+ installs.
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