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A mobile consumer financing app in Egypt that lets shoppers customize payment plans and control installments without fixed schedules for partner purchases.
TRU Product Overview
Is TRU Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Egyptian shoppers
- Installment plan buyers
What It Does Well
- Custom payment plans
- No fixed schedules
Things to Check
- Partner store list
- Upfront deposit rules
About TRU
TRU is a consumer financing mobile app in Egypt for individuals who want to customize payment plans and control installments without fixed payment schedules.
Key capabilities include:
- Custom payment plans that let users control installments on their own terms, instead of following fixed schedules
- Flexible financing options for purchases, including options presented in-app such as “choose the zero that suits you” and “Fit in flex”
- Shopping support at partner merchants, enabling in-store and online purchasing where TRU is accepted
- Documentation upload inside the app for electronic consumer financing contracts and related requirements
Available on Web, Android, and iOS.
Built for B2C consumers seeking flexible installment financing and B2B merchants looking to offer TRU-powered installment payments at checkout.
Notable in the Egypt market for its partner footprint across major retail and telecom locations, including Carrefour, Vodafone Egypt, Tradeline, Gold Era, Jawhara, Matgr, and El Araby. Users must be 21+ to enter electronic consumer financing contracts through the app.
Contact: hello@trufinance.app (general), careers@trufinance.app (jobs).
TRU Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
Official Links
What it does
Pricing & Fees
Variable pricingTRU offers multiple financing options, including 0% expenses for up to 60 months and 0% benefit for up to 18 months, while Fit in Flex is offered with minimal interest and expenses.
As of Oct 5, 2026, TRU is rated 4.7 on the App Store from 253 reviews and 4.1 on Google Play from 12.3K reviews with 1M+ installs.
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Frequently Asked Questions About TRU
TRU is a mobile consumer financing app in Egypt that lets you customize payment plans and control installments without fixed schedules for purchases at partner merchants. You select flexible financing options like 'choose the zero that suits you' or 'Fit in flex' for categories including electronics, home appliances, beauty, fitness, and food. Use the app to shop in-store or online at partners such as Carrefour and Vodafone Egypt, upload documentation for financing applications, and manage your plans.
TRU operates in Egypt.
To sign up for the TRU (Shahry), download the TRU app, enter your phone number, verify the OTP sent to you, and complete your profile details to create an account.
Yes, TRU has mobile apps for Android and iOS, and it is also available on the web.
TRU is best suited for individual consumers in Egypt aged 21+ seeking flexible installment financing, as well as businesses looking to offer installment payment options to their customers.
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