A web-based messaging marketing platform for marketing, product, and CX teams to send SMS, WhatsApp, and RCS campaigns with tracking, automation, and a unified inbox.

Tracksend Product Overview

Is Tracksend Right for You?

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Best For

  • Marketing teams
  • Product teams

What It Does Well

  • SMS campaign sending
  • WhatsApp campaign sending

Things to Check

  • Nigeria and South Africa use
  • WhatsApp number setup

About Tracksend

Screenshot of Tracksend website

Tracksend is a messaging marketing platform for marketing, product, sales, and customer experience teams that need to run campaigns and manage conversations across SMS, WhatsApp, and RCS.

Key capabilities include:

  • Multi-channel campaigns with rich media: send messages across SMS, WhatsApp, and RCS, including images and videos for promotions and updates.
  • Live performance tracking: track sends and clicks so teams can see who engaged and when.
  • Automated follow-ups: trigger follow-up sequences based on clicks, ignored messages, or time delays (for example, cart recovery reminders).
  • AI-assisted conversations: use AI to handle replies, qualify inbound leads, and support order handling from messaging.

It also supports a unified inbox for cross-channel conversation management, plus developer options such as a REST API, webhooks, and SDKs, and integrations including WooCommerce, Freshdesk, Freshsales, Mailchimp, and Customer.io.

Available on Web and via API (API docs: https://tracksend.readme.io/reference/overview).

Target users include B2C brands and ecommerce teams running lead capture, cart recovery, product launches, and renewal or retention messaging.

Notable for African teams, it shows country-specific pricing examples for Nigeria and South Africa, and lists locations in Lagos and Durban, supporting businesses operating across multiple markets. Pricing is paid with a free tier, with subscription plans and usage-based per-message fees, and no charges based on contact list size.

Tracksend Facts

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Pricing & Fees
Variable pricingTrackSend offers Essential at ₦30k/month (2,500 SMS), Growth at ₦80k/month (7,500 SMS), Scale at ₦150k/month (15,000 SMS), and Enterprise with custom pricing, plus a free option for testing/occasional sends and pay-as-you-go API pricing.

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Frequently Asked Questions About Tracksend

Tracksend is a web-based messaging marketing platform that lets you run SMS, WhatsApp, and RCS campaigns, track performance, and manage conversations in a unified inbox. You create campaigns with text and rich media, send them across supported channels, then use live tracking, automated follow-ups, and AI-assisted replies to drive conversions and handle customer responses.

Tracksend uses a paid pricing model with a free tier and usage-based messaging charges.

Tracksend supports businesses operating across multiple markets and explicitly shows pricing and examples for Nigeria and South Africa. It also displays locations in London, Durban, Lagos, and Indianapolis, and provides country-specific pricing examples for Nigeria, USA, UK, and RSA (South Africa).

You can sign up for Tracksend by visiting the Tracksend website and creating an account from the signup or get started flow in your browser. Once registered, you can choose a plan, configure your messaging channels, and start setting up campaigns from the web app.

Tracksend does not advertise a dedicated mobile app and is described as being available on Web and via API. You should plan to use it through a desktop or mobile web browser rather than a native mobile application.

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