SendBaba

SendBaba is a web-based communications platform for Nigerian and African businesses that need marketing email, transactional messaging, SMS, and customer support tools in one place, with Naira billing.

Key capabilities include:

• AI marketing email campaigns: Users can speak or type a brief, then the AI generates subject lines, copy, and layouts, with A/B testing and smart sending.
• Transactional email API and SMTP relay: Sends OTPs, receipts, and password resets via REST API or SMTP, with 42+ endpoints and signed webhooks for event notifications.
• SMS for Nigerian numbers (DND and Non-DND): Supports bulk OTPs and marketing blasts with Naira pricing and delivery reporting.
• AI automation and segmentation: Builds workflows such as welcome series and abandoned cart sequences from plain-English triggers, plus self-refreshing audience segments and Smart Unsubscribe options (pause or digest).

Available on Web (app.sendbaba.com) with an HTTP API (sendbaba.com/api).

It targets B2B teams, including marketers, developers, founders, agencies, fintech and e-commerce operators, restaurants, and churches or NGOs that run customer communications and lifecycle messaging.

It is notable in the African context for its emphasis on Naira-based billing to reduce FX exposure, plus locally-focused deliverability reporting (inbox placement by Gmail, Outlook, and Yahoo) and adjacent tools such as a free business mailbox (Inbox.africa), AI helpdesk (MyHelpr), and AI live chat (MyYarns) that supports Nigerian English and Pidgin.