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A customer communication platform for African businesses to handle WhatsApp, SMS, email, social, live chat, and voice, with AI replies, campaigns, OTPs, and reporting.
Ruut Product Overview
Is Ruut Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Nigerian businesses
- Customer support teams
What It Does Well
- Shared team inbox
- WhatsApp and SMS
Things to Check
- WhatsApp approval process
- Voice call coverage
About Ruut
Ruut is a customer communication platform for businesses that need to manage support, sales, and outbound messaging across chat, social, email, SMS, and voice.
Key capabilities include:
- Omnichannel shared inbox for WhatsApp, Instagram, Facebook, email, SMS, live chat, and voice, with one connected customer history so teams can reply with full context.
- Team workflows such as conversation assignment, tagging, shared notes, and collaboration, designed to avoid shared logins while keeping ownership clear.
- Sage AI agents for common questions and first responses, plus handoff to human agents when needed.
- Convert messaging for SMS and WhatsApp campaigns and OTPs, with delivery tracking and reporting that ties replies back to the inbox.
Available on Web, Android, and iOS.
It fits B2B teams handling customer support, customer experience, sales, marketing, and operations, including developers who need API access for custom chat interfaces and integrations (API docs available at https://convert.ruut.chat/docs/).
Ruut is positioned for African businesses, with emphasis on local SMS and WhatsApp delivery; it also lists Meta Business Partner and TikTok Messaging Partner status, plus GDPR-related documentation. Pricing is paid subscription, with Marketing and Support plans listed at ₦8,500/month each, plus custom Enterprise pricing and an annual billing discount.
Ruut Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
As of Nov 9, 2026, Ruut is rated 5.0 on the App Store from 1 review.
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Ruut Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source dataFrequently Asked Questions About Ruut
Ruut is a customer communication platform that brings support, sales, and outbound messaging into a shared inbox across chat, social, email, SMS, and voice. Teams can assign and manage conversations, use AI for first responses, and hand conversations to human agents.
Marketing and Support plans cost ₦8,500 per month each. Enterprise pricing is custom, and annual billing is advertised with a 15% discount.
Ruut is positioned for businesses across Africa.
You can start by selecting “Start free trial” on Ruut’s website.
Yes, Ruut is available on iOS and Android. You can download Ruut on the App Store for iPhone, or get it on Google Play for Android.
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