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AMAKAAdaora O-Njoku is founder and CEO of AMAKA Studio (since 2020), a venture-backed platform for brands to commission global creative talent, operating as a full-service creative strategy and marketing practice. AMAKA lists Nike, Sony, Volkswagen and YouTube among its clients and Morgan Stanley and Equitane among its backers. Earlier, O-Njoku wrote freelance for outlets including OkayAfrica and Quartz Africa and held early-career strategy roles at New York agencies. Based in London, UK.
Adaora studied media, culture and communication at New York University and held a run of agency internships between 2016 and 2018, including VIRTUE Worldwide, the creative agency by VICE, and RAPP, where the work included research for client SAP.
Adaora also holds an MSc in Strategic Communications with distinction from the London School of Economics. In late 2019 Adaora worked as a contract strategist at Aruliden on consumer research, and in early 2020 wrote freelance for AYO Magazine, OkayAfrica, New African Business, New African Woman and Quartz Africa.
In May 2020 Adaora founded AMAKA Studio, a venture-backed platform for businesses to commission global creative talent, run as a full-service creative strategy and marketing practice.
AMAKA grew to 70,000+ creators, 2,000+ brand customers and more than $3M in revenue. Adaora raised $2M+ in venture capital and led a 17-person team, with Nike, Sony, Volkswagen and YouTube among the clients. The profile headline now reads Director of Creative Strategy.
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