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Since 2013, Imperial Innovations has backed 1 African startup across 4 disclosed funding rounds totaling $20.1M, most heavily in South Africa and Marketing & CRM.
Imperial Innovations is a UK based technology commercialisation and investment company associated with Imperial College London. It operates as a venture and investment platform that creates, builds, and invests in pioneering technologies emerging from leading research institutions. The firm is headquartered in London and has historically been listed on the Alternative Investment Market of the London Stock Exchange. In Africa, Imperial Innovations has participated in early stage funding rounds for Yoyo Rewards, a South Africa based company that offers digital vouchers, gift cards, and card linked loyalty solutions. Between August 2013 and April 2015 it invested a total of 20.1 million US dollars across four funding rounds in Yoyo Rewards, including three seed rounds and one Series A round. These investments reflect a focus on seed and Series A stages, with a sector emphasis on marketing and customer relationship management solutions in the South African market. Across its wider portfolio, Imperial Innovations is known for backing technology driven businesses and encouraging co investment alongside other venture firms and angel investors. Its participation in the Yoyo Rewards rounds alongside investors such as Firestartr, Wayra, Taavet Hinrikus, Alain Falys, Athene Capital, and SOSV illustrates its collaborative investment approach and interest in supporting scalable digital platforms.
Data updated · Aug 28, 2026
Imperial Innovations has backed 1 African startup across 4 disclosed funding rounds tracked on Liners, totaling $20.1M since 2013.
Mostly Seed: 3 of its 4 tracked rounds are at that stage, followed by Series A (1).
Companies Imperial Innovations has backed operate in South Africa (4). Each figure counts the rounds behind companies serving that market, so a company operating in several markets counts in each of them.
Its tracked rounds lean toward Marketing & CRM (4).
Imperial Innovations most often shares rounds with Firestartr (3 shared deals), Wayra (2 shared deals), Taavet Hinrikus (1 shared deal).
Imperial Innovations is a UK based technology commercialisation and investment company associated with Imperial College London. It focuses on creating, building, and investing in technology driven businesses emerging from leading research institutions and innovation ecosystems.
Imperial Innovations has invested in Yoyo Rewards, a South Africa based company that provides digital vouchers, gift cards, and card linked loyalty services. All recorded African investments in the provided data relate to Yoyo Rewards, reflecting a focus on marketing and CRM solutions in the region.
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