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Since 2013, Firestartr has backed 2 African startups across 4 disclosed funding rounds totaling $10.8M, most heavily in South Africa and Marketing & CRM.
Firestartr is a London-based venture capital investment firm focused on backing globally ambitious entrepreneurs building internet and software businesses. Its public materials describe a seed-stage model and a targeted sweet spot of leading seed rounds.
Data updated · Aug 28, 2026
Firestartr has backed 2 African startups across 4 disclosed funding rounds tracked on Liners, totaling $10.8M since 2013.
Mostly Seed: 4 of its 4 tracked rounds are at that stage.
Companies Firestartr has backed operate in South Africa (4), Botswana (1), Cameroon (1), and 10 more markets. Each figure counts the rounds behind companies serving that market, so a company operating in several markets counts in each of them.
Its tracked rounds lean toward Marketing & CRM (3), Fintech (1).
Firestartr most often shares rounds with Imperial Innovations (3 shared deals), Wayra (2 shared deals), Future Perfect Ventures (1 shared deal).
Firestartr’s public materials describe it as a London-based venture capital investment firm focused on internet and software businesses. It backs globally ambitious entrepreneurs and has stated a seed-stage sweet spot.
Based on the investment records provided, Firestartr backed Yoyo Rewards and AZA Finance in Africa. Yoyo Rewards was backed in South Africa, and AZA Finance was backed in Kenya.
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