aYo Holdings

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A micro-insurance provider offering mobile-based life and hospital cover for MTN and MoMo users across African markets, with instant activation and phone-based transactions.

aYo Holdings Product Overview

Is aYo Holdings Right for You?

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Best For

  • MTN subscribers
  • MoMo wallet users

What It Does Well

  • USSD phone access
  • Instant cover activation

Things to Check

  • Eligible MTN markets
  • Cover amount limits

About aYo Holdings

Screenshot of aYo Holdings website

aYo Holdings is a micro-insurance and insurtech provider that delivers life and hospital insurance cover to consumers and merchants in multiple African markets through partnerships with MTN, MTN MoMo, and Sanlam.

Key capabilities include:

  • Mobile-first insurance distribution, delivering cover directly to a user’s phone with instant activation.
  • Phone-based servicing and payments, with transactions handled via mobile channels, including airtime deductions and mobile money payments (via MTN MoMo), depending on market and product setup.
  • Flexible micro-insurance options, designed for accessibility, with selectable cover levels and durations for common risks such as injury, illness, hospitalization, and death.

Available on Web (corporate and information site).

Target users include MTN subscribers and MoMo users, as well as merchants reached through mobile network and financial services partnerships (B2C and B2B2C).

Notable in the African market context, the business operates across South Africa, Ghana, Uganda, Cameroon, and Nigeria, and reports paying millions of dollars in claims since launching in 2017, reflecting sustained activity at scale through telecom-led distribution and insurance partnerships.

aYo Holdings Facts

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Frequently Asked Questions About aYo Holdings

aYo Holdings is a micro‑insurance and insurtech provider that offers life and hospital cover via mobile phones for MTN and MTN MoMo users in several African markets. You interact with aYo through your phone, with cover activated and managed digitally and premiums typically paid via airtime deductions or mobile money, depending on your country and product.

aYo Holdings operates in South Africa, Uganda, Ghana, Cameroon and Nigeria, and also partners with MTN and Sanlam to launch mobile‑based insurance products in additional MTN markets where applicable.

You generally sign up for aYo through your mobile phone as an MTN subscriber or MoMo user, following the registration or opt‑in process provided in your local MTN/aYo insurance offering. In some markets this is done via USSD codes or aYo’s mobile web app, and you complete enrollment and claims entirely through mobile channels without paperwork.

There is no clearly documented standalone aYo Holdings mobile app on the corporate site, and aYo’s services are primarily delivered via mobile channels such as USSD, MoMo menus and a progressive web app, so a dedicated Android or iOS app for this specific product cannot be confirmed.

aYo Holdings is best suited for MTN subscribers and MoMo users in its African markets who want affordable, flexible life and hospital micro‑insurance managed via their mobile phones. It is particularly aimed at lower‑income, middle‑income and irregular‑income earners, as well as merchants, who need accessible insurance without traditional paperwork or branch visits.

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