Alpha Direct

Alpha Direct is a direct insurance platform in Botswana for individuals and businesses that want to quote, buy, manage, and claim on short-term insurance online.

Key capabilities include:

• Online quotes and policy purchase for multiple products, including motor comprehensive, motor third-party, household contents, business, bus, truck, workers, travel, plus “instant insurance” options such as cellphone, legal, tyres and rims, and accidental death and disability cover.
• Digital self-service policy workflows that capture underwriting details (for example Omang or passport identification, vehicle details, usage, and accident history), then calculate premiums and process policies.
• Claims and assistance access through a Submit a Claim entry point, a Claims Center, and 24-hour emergency towing support lines.
• Partner portal for repairs, including a dedicated Repair Center login for repair partners handling insured vehicle repairs.

Available on Web and Android (via the Google Play app).

Target users include B2C policyholders seeking motor, home contents, travel, cellphone, legal, and personal accident-style cover, plus customers needing commercial insurance for businesses and fleets (such as buses and trucks).

Notable in the Botswana market for its direct-to-customer online insurance model, multi-channel support (including WhatsApp, toll-free contact, and retail touchpoints), and its status as an authorised financial services provider regulated by NBFIRA (License No. 2/9/179).