A digital lending platform offering credit-as-a-service, embedded finance APIs, and investment access for African MSMEs, aggregators, fintechs, and partners.

Screenshot of Advancly website

Is Advancly right for you?

Best for

  • African MSMEs
  • Fintech product teams
  • Merchant aggregators
  • Partner platforms
  • Embedded lending builds

What it does well

  • Credit as a service
  • Embedded lending APIs
  • Buy now pay later
  • Credit scoring tools
  • Investment access

Things to check

  • Nigeria and Kenya only
  • Loan terms and limits
  • Approval requirements
  • Repayment collection options
  • API integration needs

Advancly is a digital lending platform and liquidity partner that helps African MSMEs, aggregators, and fintech businesses extend credit and offer embedded financial services across their ecosystems.

Key capabilities include:

  • Credit-as-a-service (Advancly Spark): APIs and tooling to start or scale a lending business, including credit portfolio extension and use cases such as working capital, invoice financing, payroll financing, inventory financing, and purchase order financing.
  • Embedded finance (Advancly Embed): an API-led approach to onboard businesses, integrate via documented APIs, and embed lending and related financial services into existing websites or apps without building full fintech infrastructure.
  • Investment access (Advest): an investment product for funding creditworthy businesses, with stated 16โ€“18% annual ROI over 3โ€“12 month tenures and real-time performance tracking.
  • Automated risk assessment: credit scoring that uses data, machine learning, and AI to support credit decisions and reduce non-performing loans; the platform is powered by Mifos for core banking capabilities via REST APIs.

Available on Web (via spark.advancly.com/login), IOS, Android and via APIs (API documentation is provided).

Target users include MSMEs, aggregator platforms, fintechs, and businesses in sectors such as FMCG, healthcare, BNPL, logistics, and ride-hailing, plus investors seeking exposure to private credit.

Advancly is notable for its focus on credit infrastructure in African markets, reporting financing for 50,000+ beneficiaries across 6 countries and $80M+ in credit injected, plus stated ISO 22301 and NDPR compliance and the operation of a digital-first microfinance bank in Nigeria.

As of Jun 22, 2026, Advancly is rated 2.7 on the App Store from 6 reviews and 3.4 on Google Play from 131 reviews with 100K+ installs.

Phone:+1 425-882-8080
Social Links:
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