A web-based bulk messaging platform for African businesses to send SMS campaigns, OTPs, and WhatsApp messages with scheduling, contacts, delivery reports, and an API.

Yoola SMS Product Overview

Is Yoola SMS Right for You?

Liners prepares and updates these highlights as product information changes. Editorial standards

Best For

  • Ugandan businesses
  • Marketing teams

What It Does Well

  • Bulk SMS campaigns
  • WhatsApp messaging

Things to Check

  • WhatsApp setup steps
  • API documentation depth

About Yoola SMS

Screenshot of Yoola SMS website

Yoola SMS is a web-based bulk messaging platform for businesses and organizations that need to send SMS campaigns, transactional alerts, and WhatsApp messages across multiple African markets.

Key capabilities include:

  • Bulk and personalized SMS campaigns with Excel/spreadsheet imports, contact groups, duplicate removal, and opt-out management for promotions, reminders, and announcements.
  • Scheduling and delivery analytics with real-time delivery reports that show delivered, failed, and pending messages for each campaign.
  • Two-way SMS that supports replies, with inbound messages accessible in the dashboard and via webhooks for automated workflows.
  • Developer API and integrations via a REST API for sending SMS and checking delivery status, with documentation and code samples for PHP, Python, JavaScript, Java, and cURL. The site also lists SDKs and plugins (including WordPress and WooCommerce).

Available on Web and via REST API.

It targets B2B users such as schools, SACCOs, healthcare providers, churches, e-commerce businesses, startups, resellers, and developers building SMS-based notifications (OTPs, payment alerts, order confirmations, and account updates).

Notable for its advertised coverage in Uganda, Kenya, Tanzania, Rwanda, Malawi, and Zambia, plus additional international destinations, with mobile money top-ups supported via MTN Mobile Money and Airtel Money. Pricing is usage-based with volume discounts, and new accounts receive 3 free SMS to test the service.

Yoola SMS Facts

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Pricing & Fees
Variable pricingUganda SMS rates in UGX by monthly volume: Basic 35 per message (up to 999), Standard 30 (1,000–9,999), Advanced 25 (10,000–59,999) and Unlimited 20 (60,000+); 18% VAT may apply. WhatsApp messages cost UGX 20 (utility/authentication) or UGX 110 (marketing).

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Frequently Asked Questions About Yoola SMS

Yoola SMS is a web-based platform for sending bulk and personalized SMS, transactional messages, and WhatsApp messages. You manage contacts and campaigns in the dashboard, then schedule messages or send them through the API and track delivery reports.

Yoola SMS charges per message, with volume discounts, and new accounts receive three free SMS. In Uganda, listed rates range from UGX 35 per SMS for up to 999 messages to UGX 20 per SMS for 60,000 or more; 18% VAT applies, and prices vary by country.

Yoola SMS lists Uganda, Malawi, Zambia, Kenya, Tanzania, and Rwanda, and also supports additional international destinations.

Register for free at yoolasms.com/accounts/register. New accounts get 3 free SMS and no card is required.

Yoola SMS is suited to businesses and organizations that send customer or member messages, including schools, SACCOs, healthcare providers, churches, and e-commerce businesses. Developers and resellers are also among its intended users.

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