Wowzi

Wowzi is a web-based influencer marketing platform for brands, agencies, and organisations that need to discover creators in Africa, run campaigns at scale, and measure results.

Key capabilities include:

• Influencer discovery and audience insights using proprietary data, with filters for demographics, location, influencer type, and content type, plus the ability to compare creators and save lists for future campaigns.
• Campaign setup and workflow automation, including creating a company workspace to manage multiple campaigns, dispatching briefs and tasks to creators (via their mobile apps), and scaling beyond a few dozen personalities to thousands of creators at once.
• Live campaign tracking and advanced reporting to monitor execution and understand campaign performance.
• Verified, moderated creator network with identity confirmation, authenticity checks, bot monitoring, and content moderation to keep posts on-brief before anything goes live.
• Wowzi Launch, a version of the platform aimed at small and medium businesses running smaller-scale campaigns.
• Use cases beyond advertising, including market research, product development, community health, agricultural, and demand-forecasting campaigns, alongside standard brand promotion.

Available on Web, with dedicated Android and iOS apps for creators.

Target users include African and Africa-focused brands, marketing teams, and agencies running advertising, development, or research campaigns, plus nano- and micro-creators looking to monetize.

Notable in the African market for its scale and footprint, including a network described as 100,000+ creators, 150+ clients, and 15,000+ campaigns run to date, with core operations centered on Kenya (headquarters), Uganda, and Tanzania. Documented large deployments include engaging 5,000 creators for Netflix's Kenya launch and Safaricom's data-usage campaign, with other named clients including Coca-Cola, Google, Procter & Gamble, and Nestle. Wowzi was founded in 2019 by Brian Mogeni, Hassan Bashir, and Mike Otieno, and had raised $3.2 million in pre-seed and seed funding as of a December 2021 round led by 4DX Ventures.