Turn social media sales into a WhatsApp-ready storefront
Storefront Africa
A no-code eCommerce platform for African merchants to create an online store, manage products and orders, accept card, USSD, and bank transfer payments, and track sales.
Storefront Africa Product Overview
Is Storefront Africa Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Nigerian merchants
- First-time online sellers
What It Does Well
- No-code store setup
- Product catalog management
Things to Check
- Delivery options support
- Payment settlement timing
About Storefront Africa

Storefront Africa is a no-code eCommerce platform for African businesses that need a hosted online store and business website to sell products and accept payments without technical skills.
Key capabilities include:
- Online store setup and product catalog management, including product variants (for example, different colours) without uploading separate listings.
- Order and inventory operations with team roles, so staff can manage inventory or dispatch orders while owners monitor activity.
- Checkout with multiple payment methods, including card, USSD, and bank transfer, plus automatic handling of payment updates and reversals.
- Analytics and reporting to track visitor behavior, sales performance, and customer demographics with real-time insights.
Available on Web.
Built for B2B merchants, retailers, platforms, and marketplaces selling physical or digital products across Africa, including sellers that share a storefront link to take orders across borders.
Notable for its pan-African focus and its connection to the broader VPay ecosystem (with links to VPay Merchant, VPay Cashier, and VPay developer APIs), plus onboarding support for businesses switching from other eCommerce tools.
Storefront Africa Facts
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Storefront Africa Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. Learn moreFrequently Asked Questions About Storefront Africa
Storefront Africa is a no-code eCommerce platform that lets African businesses create a hosted online store and business website to sell physical or digital products and accept payments without any coding skills. You set up your store, add products (including variants), configure delivery details, and then manage orders, inventory, and payments from a single web dashboard.
Storefront Africa positions itself as a pan-African eCommerce platform focused on businesses across Africa, helping them sell locally and tap into the global digital economy. Specific supported countries are not listed.
You can sign up by visiting the Storefront website and creating a free account, then following the prompts to set up your business details and online store. After registration, you can log in to your dashboard to start adding products and configuring payments and deliveries.
Storefront is available as a web platform and there is no information indicating an official mobile app for Android or iOS.
Storefront is best suited for B2B merchants, retailers, platforms, and marketplaces across Africa that want to sell physical or digital products online without writing code. It is particularly useful for businesses that need a hosted store link to share with customers and take orders across borders.
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