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Turn social selling into a permanent M-Pesa storefront
A web tool for Nigerian vendors to create a free no-code online store, share one link on social media, and receive customer orders directly on WhatsApp.
Salely Product Overview
Is Salely Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Social media sellers
- WhatsApp order taking
What It Does Well
- Link-in-bio storefront
- No-code store builder
Things to Check
- Nigeria, Kenya, SA only
- WhatsApp order workflow
About Salely
Salely is a web-based, no-code storefront builder for individual merchants and small vendors who sell to customers through WhatsApp and social media.
Key capabilities include:
- Instant store setup to add products, set prices, and publish a mobile-first catalog using a shareable subdomain (for example,
yourstore.salely.app). - WhatsApp-native ordering so customer orders route directly into the merchant’s WhatsApp, keeping conversations and fulfillment in a familiar channel.
- Real-time dashboard to manage orders and monitor storefront activity, including order volumes, invoice summaries, payment logs, and site clicks.
- Digital receipts that generate receipt vouchers for each order, suitable for sharing via WhatsApp status or chat.
Available on Web.
It is built for B2C sellers, especially informal retail businesses and solo merchants who rely on WhatsApp Status, Instagram, TikTok, and similar channels to sell direct-to-consumer.
Salely is notable in the Nigerian market for its explicit focus on local selling workflows (WhatsApp-first commerce) and for stating it is made for Nigerian vendors, with a claim of being trusted by 3,000+ merchants. Pricing follows a freemium model, with a free tier and a Pro Plan priced at ₦2,000/month (monthly billing) that includes a 7-day free trial and no credit card requirement, plus features such as up to 100 products, sales analytics, rich link previews, store branding, delivery settings, and priority WhatsApp support.
Salely Facts
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Frequently Asked Questions About Salely
Salely is a web-based, no-code storefront builder that lets you create a free online store, share a single store link on social media, and receive customer orders directly in WhatsApp. You add products, set prices, customize your store subdomain (for example, yourstore.salely.app), then customers browse your catalog and place orders that are routed to your WhatsApp for conversation and fulfillment.
Salely uses a freemium pricing model, with a free tier to create a basic store and a paid Pro Plan priced at ₦2,000 per month. The Pro Plan includes a 7-day free trial with no credit card required and unlocks additional features such as higher product limits, sales analytics, rich link previews, store branding, delivery settings, and priority WhatsApp support.
Salely is primarily focused on Nigerian vendors and highlights that it is made for Nigerian merchants, with pricing and examples tailored to Nigeria. While it provides guidance for sellers in other markets like Kenya, the UK, and South Africa, its core operations and positioning are centered on Nigeria.
You can sign up for Salely by visiting the Salely website and starting a new store using the “Create Free Store” or similar signup option in your browser. The signup flow is web-based, so you complete registration online, then set up your products and storefront from the dashboard.
Salely does not currently offer a dedicated mobile app for Android or iOS. You access and manage your store through the web interface using a mobile or desktop browser.
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