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AI-assisted social media scheduling, inbox, and CRM in one
SMSLeopard
A customer messaging platform for businesses to run WhatsApp and bulk SMS campaigns, collect NPS and feedback via surveys, and segment audiences using customer profiles.
SMSLeopard Product Overview
Is SMSLeopard Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Kenyan businesses
- Sales teams
What It Does Well
- WhatsApp campaigns
- Bulk SMS blasts
Things to Check
- WhatsApp approval steps
- Opt-in and consent tools
About SMSLeopard
SMSLeopard is a customer messaging platform for businesses that need to communicate with customers on WhatsApp and SMS, collect feedback through surveys, and use customer data to target messages.
Key capabilities include:
- WhatsApp messaging and WhatsApp Business API: Connect the WhatsApp number already in use via WhatsApp Business App coexistence, sync contacts, and send approved templates that support media (images, videos, documents), body variables, and call-to-action buttons. Teams can send from the dashboard or trigger template messages through the API.
- Bulk SMS campaigns and SMS API: Send SMS for alerts, reminders, campaigns, and service communication, plus system-triggered messages such as OTPs and verification flows using developer APIs.
- Customer profiles, segmentation, and intelligence: Consolidate data from sources such as payments, website signups, forms, support chats, purchase history, product usage, and survey responses into living profiles, then build segments like high-value, inactive, recently paid, overdue, or loyal customers.
- Surveys and feedback loops: Run SMS or WhatsApp survey flows, including NPS, with reminders and follow-ups to track satisfaction, complaints, and customer needs.
Available on Web (browser-based dashboard) and via APIs (WhatsApp API, SMS API, Contacts API, integrations documentation).
Built for B2B teams responsible for customer communication, customer success, marketing, and product at organizations that need targeted outreach and event-based notifications.
Notable in the African context for its strong Kenyan market focus (including local network pricing references) and its status as a Meta Business Partner for WhatsApp, supporting business onboarding and scaling. The service is operated by Focus Mobile Limited.
SMSLeopard Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOperates In
Pricing & Fees
Variable pricingSMSLeopard uses pay-as-you-go/top-up pricing rather than a fixed monthly subscription: in Kenya, SMS rates start at KES 0.90 per SMS for Safaricom and decrease to KES 0.30 per SMS at KES 1M+ top-up, while WhatsApp messages have a $0.0062 SMSLeopard send fee plus Meta’s destination/category charges.
Recent Reviews for SMSLeopard
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Frequently Asked Questions About SMSLeopard
SMSLeopard is a customer messaging platform that lets you run targeted WhatsApp and bulk SMS campaigns, collect surveys like NPS, and use customer profiles to segment and personalize outreach. You connect your customer data (payments, signups, forms, chats, purchase history), then use the web dashboard and APIs to send campaigns, automations, and surveys based on profile attributes and events.
SMSLeopard uses a paid pricing model that combines tiered per-SMS rates (per 160-character segment) with subscription-style plans and setup fees. SMS pricing varies by Kenyan mobile network and top-up volume in KES, there are one-time and monthly fees for Sender IDs and shortcodes, and new users can get free trial credits; for exact rates you need to check the pricing page in your account or on the website.
SMSLeopard is primarily focused on Kenya, with documented coverage of major Kenyan mobile networks including Safaricom, Airtel, Telkom, and Equitel. While it can potentially be used more broadly, the clearly supported and localized market is Kenya.
You can sign up for SMSLeopard by going to the website, creating an account, and following the onboarding steps to set up your sender IDs, WhatsApp connection, and initial credits. New users are typically offered free trial credits so you can test messaging and surveys before committing to higher-volume usage.
SMSLeopard is best suited for businesses and organizations that need to engage and retain customers via WhatsApp, SMS, and surveys, especially in the Kenyan market. It is designed for B2B teams responsible for customer communication, customer success, marketing, and product who want targeted messaging and event-based notifications.
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