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Turn WhatsApp selling into a shareable online storefront
A web social commerce platform for African merchants to create a storefront, sell products or services, take Paystack payments, and share a shop link on social apps.
Shopa Product Overview
Is Shopa Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Nigerian merchants
- Instagram sellers
What It Does Well
- Social storefront pages
- Shareable shop links
Things to Check
- Paystack account needed
- Delivery tracking options
About Shopa
Shopa is a web-based social commerce platform for African merchants that helps vendors create a hosted storefront and sell to customers directly from social media and messaging apps.
Key capabilities include:
- 30-second store setup using a phone number and username, with a hosted link in the format shopa.sh/yourname for sharing in an Instagram bio or on WhatsApp
- Sell products and services by adding listings for physical goods, plus service offerings with bookings, fixed-price packages, and custom quotes
- Paystack-powered checkout that supports cards, bank transfers, and USSD, with naira payouts sent directly to the merchant’s bank account
- Plan-based features including a free plan for up to 10 products, paid tiers (Starter ₦5,000/month, Growth ₦12,000/month, Pro ₦25,000/month), and custom domain connection on the Pro plan
Available on Web.
It is designed for African entrepreneurs, vendors, and small businesses selling to consumers through channels like Instagram, WhatsApp, and TikTok.
Notable for its Nigeria-focused setup and payments, including Paystack checkout and naira bank payouts, while positioning itself as “Made in Nigeria” social commerce for African merchants.
Shopa Facts
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Official Links
What it does
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Frequently Asked Questions About Shopa
Shopa is a web-based social commerce platform that lets you create a hosted storefront, list products or services, and share your shop link on social media and messaging apps so customers can browse and pay online. You set up your store using your phone number and username, then accept Paystack-powered payments in naira via cards, bank transfers, and USSD, with payouts sent directly to your bank account.
Shopa uses a freemium pricing model, with a free plan that supports up to 10 products. Paid plans are Starter at ₦5,000 per month, Growth at ₦12,000 per month, and Pro at ₦25,000 per month, with the option to pay quarterly or annually to save up to 20%.
Shopa is focused on African merchants and is made in Nigeria, with payments and bank payouts specifically set up for Nigerian naira. A detailed list of supported countries is not published, so coverage beyond Nigeria is not clearly specified.
You can sign up for Shopa by visiting the website, entering your phone number and choosing a username to create your storefront. The process is designed to take about 30 seconds, after which you receive a shopa.sh/yourname link to share with customers.
Shopa is available as a web-based platform. There is no information indicating a dedicated mobile app, so you access Shopa through your web browser on mobile or desktop.
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