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An eCommerce and digital services platform for African wholesalers, supermarkets, and small shops, offering white-label online stores, B2B ordering, delivery, and marketing.
Shop-it Product Overview
Is Shop-it Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- South African wholesalers
- Supermarkets
What It Does Well
- White-label online stores
- B2B ordering flows
Things to Check
- Delivery area coverage
- Delivery partner setup
About Shop-it
Shop-it is an eCommerce and digital services platform for African wholesalers, supermarkets, and small shops that need online ordering, fulfillment, and marketing support for grocery and FMCG trade.
Key capabilities include:
- White-label eCommerce for wholesalers and supermarkets, providing a branded customer-facing online store plus a digital fulfilment workflow to handle orders and support delivery services
- Omnichannel grocery ordering, allowing customers to browse and place orders from any device, supporting both online and in-store sales activity
- B2B marketplace for informal and independent retailers, where small businesses (including spaza shops, restaurants, and hair salons) can browse wholesalers’ catalogues and specials, order and pay online, and schedule collection or delivery
- Digital marketing services, including social media management (Facebook, WhatsApp) and paid social campaigns focused on retail, wholesale, and informal markets
Available on Web via online stores and the marketplace.
Target users include wholesalers, supermarkets, independent retailers, informal traders, and FMCG brands that want product visibility and data-driven reach to retailers and consumers.
It is notable for combining eCommerce storefronts with fulfillment, marketplace ordering, and marketing services designed around African grocery retail and wholesale operations. The site also reports operational usage metrics such as 25,845 orders/deliveries and 768 customers.
Shop-it Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. Learn moreOperates In
Official Links
African alternative to
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Shop-it Founders & Leadership Team
Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. Learn moreFrequently Asked Questions About Shop-it
Shop-it is an eCommerce and digital services platform for African wholesalers, supermarkets, and small shops that provides white-label online stores plus tools for online ordering, fulfillment, delivery, and marketing. Businesses use it to run their own branded grocery storefronts, manage orders and deliveries, and connect with small retailers through a B2B marketplace.
Shop-it primarily operates in African markets, with an active presence in South Africa and a focus on supermarkets, wholesalers, informal grocery stores, and small shops across the continent.
You can sign up by visiting the Shop-it website and following the prompts to get started for your business, which typically involves providing your business details so they can set up your online store and marketplace access.
Shop-it is available on the web for its online stores and marketplace; dedicated Android or iOS mobile apps for this specific product are not clearly confirmed, so mobile access is through the browser.
Shop-it is best suited for wholesalers, supermarkets, independent retailers, informal traders (such as spaza shops, restaurants, and hair salons), and FMCG brands that need online ordering, fulfillment, delivery, and digital marketing support for grocery and FMCG trade in African markets.
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