Sales Force Automation Kenya (SFA)

Sales Force Automation Kenya is a mobile-first field sales and distribution management platform for FMCG, pharmaceutical, paint, and other route-to-market teams across Kenya, Uganda, and Tanzania.

Key capabilities focus on day-to-day execution in the field and visibility for managers:

• Order capture and collections from a mobile app, including offline operation with sync when connectivity returns, plus M-Pesa payment collection
• Route management and visit plan adherence to plan field visits, track coverage, and improve rep accountability, with order dispatch and route-based driver/truck allocation
• Sales rep tracking and location intelligence, including geo-tagging of outlets, GPS-based attendance verification, and route adherence monitoring
• Stock and invoicing with stock control, eTIMS-ready, VAT-compliant invoices, and connected sales and accounting workflows

Available on Web (management portal) and Android (mobile app); there is no verified evidence of an iOS app.

It targets B2B distribution businesses that run field sales reps, distributors, vans, and route-based selling, including FMCG, pharma, millers, iron and steel, and paint companies.

Notable in East Africa for its explicit focus on Kenya's eTIMS compliance and region-specific distribution workflows, with public testimonials from businesses such as Coca-Cola Beverages Africa, Crystal Paints, Mayers Water, Crown Paints, and Farmers Choice. Pricing is paid and shared on request based on team size, regions, and required features.

Sales Force Automation Kenya is operated by SFA Technologies Limited, headquartered at Hazina Towers, Nairobi, Kenya.