An API-first insurance platform for insurers and distributors to launch digital and embedded insurance, manage policy administration, collections, claims, and reporting.

Root Product Overview

Is Root Right for You?

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Best For

  • South African insurers
  • Insurance distributors

What It Does Well

  • Insurance APIs
  • Embedded insurance rollout

Things to Check

  • API documentation depth
  • Available insurance products

About Root

Screenshot of Root website

Root is an API-first insurance technology platform for insurers and distributors that need to build, launch, and manage digital and embedded insurance products end to end.

Key capabilities include:

  • Policy administration system covering the policy lifecycle, including quoting, issuing, administering, renewals, and managing policyholders and distribution.
  • Product Workbench (low-code builder portal) to configure insurance products, modules, and workflows, plus workbench tutorials and setup guidance.
  • Claims AI and business intelligence features to support claims handling and operational reporting.
  • Data access (via a data adapter), security, infrastructure options, and integrations through an add-on marketplace.

Available on Web with REST APIs and public developer documentation, including a full API reference and API status page.

Target users include insurers, MGAs and schemes, retailers, banks and finance providers, telcos, brokers, and other distributors delivering insurance to end customers (B2B2C).

Notable in the African market context, the platform supports clients in South Africa and across Africa, with dedicated environments for South Africa and the United Kingdom. Root also reports 6m+ in-force policies, $5bn+ risk covered, and 100+ live products, indicating usage at scale for digital insurance operations.

Root Facts

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What it does

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Root Funding History

Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. Learn more

Root has raised $4.5M across 2 recorded funding events. The latest was Seed in Sep 2023.

Total Raised:
$4.5M
Latest Round:
Seed

Root Investors & Funding Rounds

Root Founders & Leadership Team

Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. Learn more
Charlotte Koep
JS

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Jobs at Root

TitlePosted
Junior Project CoordinatorAug 15, 2026
Financial AccountantJul 31, 2026

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Frequently Asked Questions About Root

Root is an API-first insurance technology platform that lets insurers and distributors build, launch, and manage digital and embedded insurance products end to end. You configure products via web tools like Product Workbench, then use Root’s REST APIs to handle quoting, policy administration, premium collection, claims, and reporting within your own channels and systems.

Root is a paid platform, but specific pricing and plan details are not publicly listed. To get pricing, you need to contact Root’s team directly to discuss your use case and obtain a proposal.

Root operates primarily in South Africa, the United Kingdom, and Europe, with support for clients across Africa. It provides dedicated platform environments for South Africa and the UK.

To sign up for Root, you typically start by contacting their team via the website to discuss your requirements and implementation. After that, they will help you set up an account, environment access, and onboarding to the platform and APIs.

Root does not currently offer a dedicated mobile app for end users or administrators. The platform is available via web and REST APIs, which you can integrate into your own mobile or web applications.

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