Pineapple

Pineapple is a South African digital insurer for individuals who want to buy and manage car insurance, per-item (all-risk) cover, and home contents insurance through an online-first experience.

Key capabilities include:

• Fast online quotes and onboarding, with car insurance quotes available in about 90 seconds and cover designed to be set up in minutes.
• Online policy management and claims, including the ability to pre-inspect, claim, and get help online, with a claim flow promoted as taking about 30 seconds to submit.
• Fully comprehensive car cover that includes free 24-hour emergency and roadside assistance, plus fuel, tyre, and battery assist.
• Per-item insurance via the app, where users can snap a photo of an item to get a quote in about 60 seconds.

Available on Web and iOS (Apple App Store). Android availability is not confirmed in the provided sources.

It targets South African consumers, including first-time insurance buyers, who prefer self-service insurance with digital claims, transparent processes, and support via online channels.

Notable in the South African market, it is underwritten by Old Mutual Alternative Risk Transfer Insure Limited and is listed as FSP 48650. Pricing is paid and risk-profile dependent, with advertised starting prices including R19/day for car insurance, R80/month for per-item cover, and R300/month for car insurance (T&Cs apply).