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Digital insurer for South Africans offering fully comprehensive car, per-item all-risk, and home contents cover with quick online quotes, claims, and policy management.
Pineapple is a South African digital insurer for individuals who want to buy and manage car insurance, per-item (all-risk) cover, and home contents insurance through an online-first experience.
Key capabilities include:
Available on Web and iOS (Apple App Store). Android availability is not confirmed in the provided sources.
It targets South African consumers, including first-time insurance buyers, who prefer self-service insurance with digital claims, transparent processes, and support via online channels.
Notable in the South African market, it is underwritten by Old Mutual Alternative Risk Transfer Insure Limited and is listed as FSP 48650. Pricing is paid and risk-profile dependent, with advertised starting prices including R19/day for car insurance, R80/month for per-item cover, and R300/month for car insurance (T&Cs apply).
As of May 11, 2026, Pineapple is rated 4.4 on the App Store from 2.1K reviews and 4.6 on Google Play from 4.8K reviews with 100K+ installs.
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DD Dave found that Pineapple has raised $32.0M across 5 rounds, backed by 14 investors. Their latest round was a Series B in Nov 2023. See how we get product data
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