A South African direct insurance and benefits platform for individuals and families to buy cover online, manage policies, lodge claims, and access loyalty rewards.

Screenshot of Clientèle website

Is Clientèle right for you?

Best for

  • South African families
  • Individuals buying insurance
  • People managing policies
  • Claims filing on phone
  • Rewards seekers

What it does well

  • Buy cover online
  • Policy management
  • Claims lodging
  • Loyalty rewards access
  • USSD access option

Things to check

  • Cover types offered
  • Claim turnaround time
  • Reward partners list
  • USSD feature limits
  • Pricing fit

Clientèle Limited is a South African direct financial services provider for individuals and families who want to buy and manage insurance cover, legal protection, and lifestyle benefits through self-service channels.

Key capabilities include:

  • Online purchase and quoting for products such as Funeral Plans (from R350 p/m), Health Plans (from R537 p/m), Legal Personal (from R330 p/m), Legal Business (from R580 p/m), Wealth Plans (from R500 p/m), plus Investments, Perks (R170 p/m), and Mobile discounted airtime and data
  • Policy self-service to view and manage cover via website, WhatsApp (067 342 7248), and USSD (120337#), designed for customers who prefer direct, remote support
  • Claims submission for natural death, accidental (unnatural) death, dread disease, disability, and legal matters, with guidance through the claims process
  • Rewards and discounts through Royalty (a loyalty benefit provided at no additional cost to eligible clients) and Perks, offering vouchers and savings across everyday categories such as groceries and entertainment

Available on Web, Android, iOS, and Huawei AppGallery.

This offering targets South African consumers looking for monthly premium-based cover and add-on benefits, with pricing that starts from R170 to R580 per month depending on the product.

It is notable in the South African market as a Johannesburg Stock Exchange listed group that distributes insurance products via direct marketing and supports multiple low-friction service channels (app, web, WhatsApp, USSD). Policies are underwritten by Clientele Life Assurance Company Limited (FSP 15268) for life insurance and Clientèle General Insurance Limited (FSP 34655) for non-life insurance, with stated annual premium and benefit escalations.

As of Jun 22, 2026, Clientèle is rated 2.1 on the App Store from 107 reviews and 4.0 on Google Play from 2.8K reviews with 1M+ installs.

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