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MahollaAdam Reilly is co-founder and CEO of Maholla (since 2021), a Cape Town company working to empower and reward shoppers in Africa's emerging markets. Earlier, Reilly co-founded Fresch Online, a health-focused consumer packaged goods brand that grew to more than 250 products serving customers in all nine South African provinces, and The Strangers Club, a collaborative retail, food and creative space in Cape Town.
In October 2017 Adam co-founded The Strangers Club, converting Greenpoint's original farmhouse into a Cape Town space for collaborative retail, food and beverage and creative thought. Adam studied at the University of Cape Town.
In September 2018 Adam co-founded Fresch Online, an omni-channel, health-focused consumer packaged goods brand. Its range grew to over 250 products across 20 ranges, serving thousands of customers in all nine South African provinces.
In March 2021 Adam co-founded Maholla and became its CEO, overlapping with Fresch Online until August 2021.
Maholla works to empower and reward shoppers in Africa's emerging markets, and Adam leads it from Cape Town.
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