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A goal-based savings and investing app for Egyptians to build personalized plans, invest in diversified assets, track progress, and redeem via merchant partners.

PALM is a goal-based savings and investing app for Egyptians who want to save toward specific life goals from their phone.
Key capabilities include:
Available on Android and iOS.
Built for B2C users in Egypt who want structured saving for personal goals and prefer app-based investing.
Notable in the Egyptian market for operating with investment activities handled by PAM Asset Management, an Egyptian joint stock company licensed by the Financial Regulatory Authority (FRA License #969/2025), and for having raised a 7-figure USD pre-seed round led by 4DX Ventures (with Plus VC and angel investors).
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