A goal-based savings and investing app for Egyptians to build personalized plans, invest in diversified assets, track progress, and redeem via merchant partners.

Screenshot of PALM website

Is PALM right for you?

Best for

  • Egyptian savers
  • Life goal planning
  • First-time investors
  • People saving for milestones
  • Individuals investing small amounts

What it does well

  • Goal-based savings plans
  • Personalised savings targets
  • Diversified investing options
  • Progress tracking
  • Merchant partner redemptions

Things to check

  • Supported asset types
  • Minimum top-up amount
  • Withdrawal and redemption rules
  • Merchant partner list
  • Fees and charges

PALM is a goal-based savings and investing app for Egyptians who want to save toward specific life goals from their phone.

Key capabilities include:

  • Goal-based plans and personalization: Create multiple goals (for example marriage, education, a car, a house, travel, or retirement) and choose plan options such as lock/unlock and Sharia-compliant plans.
  • Multi-asset investing: Save across stocks, gold, and fixed income in a single app, aligned to the selected goal and preferences.
  • Rewards tied to saving: Redeem savings with merchant partners for additional discounts, alongside investment returns.
  • Progress visibility and redemption: Track goal progress in-app and redeem funds through partner redemptions or withdrawals via InstaPay and bank transfers.

Available on Android and iOS.

Built for B2C users in Egypt who want structured saving for personal goals and prefer app-based investing.

Notable in the Egyptian market for operating with investment activities handled by PAM Asset Management, an Egyptian joint stock company licensed by the Financial Regulatory Authority (FRA License #969/2025), and for having raised a 7-figure USD pre-seed round led by 4DX Ventures (with Plus VC and angel investors).

As of Jul 6, 2026, PALM is rated 4.3 on the App Store from 6 reviews and 2.9 on Google Play from 106 reviews with 10K+ installs.

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