Payaza will launch ShopAza in Lagos on June 18, aiming to help African merchants move from social selling to full online stores with multi-currency payments.
Payaza is set to launch ShopAza, an e-commerce platform that lets merchants create a branded online store with a checkout page. ShopAza is positioned as an all-in-one tool, which means a seller can manage products, track inventory (stock levels), and collect payments in one place.
The launch event will take place in Lagos. It will include a keynote from Taiwo Adeeko, Payaza’s Global Head of Operations, a live demo, and a panel on scaling e-commerce businesses across Africa.
ShopAza is aimed at the reality of “social commerce” in Africa, where many sellers run their business mainly from a phone. Orders come through chats and DMs, pricing is often manual, and checkout is not built for retail. A recent market estimate puts social commerce value at $33 billion in 2026, growing at about 13% per year.
The market already has storefront and commerce tools attached to payment gateways. These include Paystack, which offers Commerce, and Flutterwave, which offers Store. Dedicated storefront platforms like Bumpa and Selar also serve merchants who want a simple online shop.
If ShopAza delivers reliable inventory tracking and multi-currency payments, it could help small businesses sell beyond their immediate city or country. Multi-currency checkout matters for cross-border trade because customers want to pay in familiar currencies, and merchants want fewer disputes and cleaner reconciliation.
The bigger question is execution. Many merchants already complain about limited branding, weak customer retention tools, and messy order management across existing options. ShopAza will need to prove it can reduce manual work, improve conversion at checkout, and handle payments smoothly across markets.
Primary Source: Techpoint
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