14 Best MyFIG Alternatives & Competitors (2026)
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The closest alternatives to MyFIG are DOSH, WiASSUR, Brolly, aYo Holdings, and miLife. They are ranked by product similarity, shared features, and market fit, with product authority and review volume used only to break score ties. 14 products qualify for this list.
The most practical MyFIG alternatives to compare in 2026 are Prudential, WiASSUR, aYo Holdings, Brolly, and Inclusivity Solutions. The right choice depends on whether you want a Ghana-focused consumer experience, a broker-style comparison journey, or embedded insurance you can access through a telco or financial app.
MyFIG is a Ghana-focused insurtech product from Figtech Limited, founded in 2021 in Accra, built for individual consumers who want a clearer view of life insurance alongside longer-term financial planning. It primarily operates in Ghana and is available on web, Android, and iOS.
People usually look for MyFIG alternatives when they need cover types beyond life insurance, want a provider that operates across multiple African countries, or prefer a model MyFIG does not target, like embedded insurance through a mobile network or a product designed for businesses. Others simply want insurance access that works from any phone, including USSD-based journeys, rather than relying on a smartphone app. None of this makes MyFIG a poor choice; it means the market now has specialists worth comparing.
What to Compare When Choosing a MyFIG Alternative
- Country availability: confirm the provider is active where you live, especially if you split time between Ghana and another market.
- Insurance focus area: separate life-first products from motor, health, or hospital cover so you are not forced into the wrong category.
- How you buy and manage cover: choose between direct-to-consumer platforms, broker comparison sites, and embedded insurance offered via partners.
- Phone and channel support: if you want insurance that works without a smartphone, prioritise options with USSD or telco-linked flows.
- Claims experience and support channel: look for clear claims pathways, for example WhatsApp-first support in some embedded models.
- Who the product is built for: some options are designed for individuals, others for employers or B2B2C distribution.
- Adjacent money features: if you want insurance plus savings, investments, or pensions in one place, shortlist platforms that explicitly cover investments.
Compare MyFIG competitors by what you need
- If you are in Ghana and want consumer cover options: Brolly (motor insurance for drivers and gig workers) and ETAP (digital car insurance in Nigeria and Ghana) are clearer fits when your main gap is motor cover.
- If you want multi-country availability beyond Ghana: aYo Holdings operates across markets including Ghana, Nigeria, South Africa, Uganda, and Cameroon, and is built around mobile-based micro-insurance.
- If you want embedded insurance through a partner app: Turaco and Inclusivity Solutions are aimed at B2B2C distribution, helping institutions offer insurance inside existing financial or telco journeys.
- If you want insurance plus investments context: Prudential spans life and health insurance and asset management across African markets including Ghana.
Scroll the Liners directory below to find more MyFIG similar apps in Insurtech, then filter by Ghana, Insurance focus, audience type like B2C or B2B2C, and adjacent features such as Investments. It is the fastest way to compare apps like MyFIG side by side and pick what to use instead of MyFIG.
14 alternatives
Frequently asked questions about MyFIG alternatives
In Ghana, a good starting shortlist is Brolly for motor cover, ETAP for fast digital car insurance, and aYo Holdings for mobile micro-insurance tied to telco and MoMo-style rails. All three are listed as available in Ghana, but they serve different needs, so pick based on the type of cover you want.
Use WiASSUR if your priority is comparing offers and getting a quote through a broker-style flow. WiASSUR is described as a web-based digital insurance broker that compares multiple insurers and provides no-commitment quotes.
aYo Holdings is the closest match if you want insurance you can manage from any phone. It is positioned around mobile-based micro-insurance and includes USSD in its tags, which matters if you are on a basic device or prefer USSD flows.
MyFIG primarily operates in Ghana, so if you need multi-country access you will usually end up comparing alternatives with wider coverage like Prudential, which lists availability in Ghana, Kenya, Nigeria, Uganda, and other African markets. For embedded, partner-led distribution across several countries, Inclusivity Solutions also spans multiple African markets including Ghana and South Africa.
For embedded insurance, compare Turaco and Inclusivity Solutions. Turaco is described as an embedded microinsurance platform with WhatsApp claims support, while Inclusivity Solutions focuses on API-based sales, policy administration, collections, and claims for partners.
For motor insurance in Ghana, ETAP and Brolly are the most relevant MyFIG competitors to check first. ETAP is described as enabling car insurance purchase in 90 seconds using a plate number and is available in Ghana, while Brolly focuses on flexible auto cover for drivers and gig workers in Ghana and Nigeria.
Start by listing the policies you currently track in MyFIG, then choose an alternative that matches your cover type and country, for example Bima Milvik for health and digital care in Ghana or Prudential for life and health insurance with broader market presence. Once you have confirmed availability and the kind of cover offered, complete the new sign-up or purchase flow and keep both accounts active until your new policy is confirmed.
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