MaxAB

MaxAB is a B2B food and grocery e-commerce platform for small and medium-sized retailers and suppliers, providing wholesale ordering, delivery, and supply chain services across multiple African markets.

Key capabilities include:

• Wholesale e-commerce ordering with 3,000+ SKUs of food and groceries (listed for Egypt and Morocco), designed as a one-stop shop for retailer sourcing
• On-demand delivery with transparent pricing, aimed at simplifying procurement by reducing the need to deal with multiple suppliers
• Embedded finance (fintech) tools that digitize payments across the retail ecosystem, including bills payment, credit, and supplier payments (coming soon)
• Data analytics for suppliers and research firms, including real-time demand monitoring, forecasting, and business intelligence to support planning and strategy evaluation

Available on Android (ordering app) and Web.

It targets traditional grocery retailers (mom-and-pop shops) and suppliers in the food and grocery supply chain in Egypt, Morocco, Kenya, Rwanda, and Tanzania.

Notable context: founded in 2018, the company expanded in North Africa through the WaystoCap acquisition in Morocco and merged with Wasoko in 2024 to form MaxSoko, reflecting consolidation in Africa’s B2B retail and distribution sector.

As of Jun 22, 2026, MaxAB is rated 4.1 on Google Play from 3.2K reviews with 1M+ installs.