A B2B food and grocery ordering platform for small retailers and suppliers, offering 3,000+ SKUs, on-demand delivery, embedded finance, and data analytics.
MaxAB Product Overview
Is MaxAB Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Small grocery shops
- Mini markets
What It Does Well
- Wholesale grocery ordering
- Transparent item pricing
Things to Check
- SKU fit for your shop
- Delivery areas covered
About MaxAB
MaxAB is a B2B food and grocery e-commerce platform for small and medium-sized retailers and suppliers, providing wholesale ordering, delivery, and supply chain services across multiple African markets.
Key capabilities include:
- Wholesale e-commerce ordering with 3,000+ SKUs of food and groceries (listed for Egypt and Morocco), designed as a one-stop shop for retailer sourcing
- On-demand delivery with transparent pricing, aimed at simplifying procurement by reducing the need to deal with multiple suppliers
- Embedded finance (fintech) tools that digitize payments across the retail ecosystem, including bills payment, credit, and supplier payments (coming soon)
- Data analytics for suppliers and research firms, including real-time demand monitoring, forecasting, and business intelligence to support planning and strategy evaluation
Available on Android (ordering app) and Web.
It targets traditional grocery retailers (mom-and-pop shops) and suppliers in the food and grocery supply chain in Egypt, Morocco, Kenya, Rwanda, and Tanzania.
Notable context: founded in 2018, the company expanded in North Africa through the WaystoCap acquisition in Morocco and merged with Wasoko in 2024 to form MaxSoko, reflecting consolidation in Africa’s B2B retail and distribution sector.
MaxAB Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataAs of Sep 28, 2026, MaxAB is rated 4.1 on Google Play from 3.2K reviews with 1M+ installs.
Recent Reviews for MaxAB
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MaxAB Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataMaxAB has raised $101.2M across 6 recorded funding events. The latest was Venture (Round not Specified) in Oct 2022.
- Total Raised:
- $101.2M
- Latest Round:
- Venture (Round not Specified)
MaxAB Investors & Funding Rounds
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MaxAB Founders & Leadership Team
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Latest MaxAB News & Updates
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Jobs at MaxAB
| Title | Posted |
|---|---|
| People Operations Specialist | Sep 28, 2026 |
Frequently Asked Questions About MaxAB
MaxAB is a B2B e-commerce platform that connects food and grocery retailers to suppliers, re-engineering the supply chain with technology, logistics, embedded finance, and data analytics. Retailers order from over 3,000 SKUs with on-demand delivery, transparent pricing, and value-added services like payments and credit. Suppliers gain real-time demand monitoring, forecasting, and business intelligence tools.
MaxAB operates in Egypt, Morocco, Kenya, Rwanda, and Tanzania.
Yes, MaxAB is available on Android. Get MaxAB on Google Play for Android.
MaxAB is best suited for food and grocery retailers and suppliers in underserved areas, particularly traditional retailers and mom-and-pop shops seeking easier sourcing, delivery, and finance options.
MaxAB can be contacted via email at info@maxab.io
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