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Apr 25, 2026(26 days ago)
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A B2B food and grocery ordering platform for small retailers and suppliers, offering 3,000+ SKUs, on-demand delivery, embedded finance, and data analytics.
MaxAB is a B2B food and grocery e-commerce platform for small and medium-sized retailers and suppliers, providing wholesale ordering, delivery, and supply chain services across multiple African markets.
Key capabilities include:
Available on Android (ordering app) and Web.
It targets traditional grocery retailers (mom-and-pop shops) and suppliers in the food and grocery supply chain in Egypt, Morocco, Kenya, Rwanda, and Tanzania.
Notable context: founded in 2018, the company expanded in North Africa through the WaystoCap acquisition in Morocco and merged with Wasoko in 2024 to form MaxSoko, reflecting consolidation in Africa’s B2B retail and distribution sector.
As of May 11, 2026, MaxAB is rated 4.1 on Google Play from 3.2K reviews with 1M+ installs.
DD Dave found 6 key people at MaxAB, including 1 Founder, 2 C-Suite, and 3 VP spread across 2 countries. See how we get product data
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DD Dave found 10 articles about MaxAB, from Sep 2019 to Apr 2026. See how we get product data
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DD Dave found 1 positions at MaxAB across 1 location. See how we get product data
| Title | Posted |
|---|---|
| FinTech Operations Coordinator (Warehouse Experience) | Mar 15, 2026 |
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DD Dave found that MaxAB has raised $101.2M across 5 rounds, backed by 16 investors. Their latest round was a Venture (Round not Specified) in Oct 2022. See how we get product data
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