MaxAB Acquires WaystoCap and Adds $15M to Series A

In Short

MaxAB has acquired Morocco-based WaystoCap and raised an additional $15 million to expand its B2B e-commerce footprint across the Maghreb. The top-up reportedly brings MaxAB’s Series A total to $60 million.

What Happened: MaxAB Buys WaystoCap and Raises More Capital

Egypt’s MaxAB has acquired WaystoCap, a Moroccan B2B commerce startup focused on supplying small retailers.

B2B e-commerce means a platform that sells to other businesses, not consumers. In this case, the customers are corner shops and other small merchants buying inventory.

AfriqueITNews reported that MaxAB also secured an extra $15 million in funding. The same report said the company’s Series A now totals $60 million.

MaxAB said the combined group will lean on technology and logistics to serve more than 70,000 retailers. Logistics here means warehousing and delivery, the offline work that makes an online ordering app useful.

The deal also gives MaxAB a stronger base in Morocco and supports its push across the wider Maghreb region.

Why It Matters

North African B2B commerce is becoming a scale business where size matters. Bigger networks can negotiate better supplier pricing, run denser delivery routes, and spread warehouse costs across more orders.

For investors, the combination of acquisition plus follow-on funding is a sign that consolidation is speeding up. Startups that cannot reach efficient delivery density may struggle to compete.

For small retailers, a larger platform can improve product availability and delivery reliability. But it can also reduce choice over time if fewer distributors control supply and pricing.