A South Africa-headquartered CRM and loyalty platform for enterprises to build points, rewards, and campaigns, with mobile apps, member portals, and real-time analytics.

LoyaltyPlus Product Overview

Is LoyaltyPlus Right for You?

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Best For

  • Enterprise loyalty teams
  • Multi-channel retailers

What It Does Well

  • Points and rewards setup
  • Multi-channel campaigns

Things to Check

  • South Africa Senegal Botswana fit
  • Rewards rules flexibility

About LoyaltyPlus

Screenshot of LoyaltyPlus website

LoyaltyPlus (legally LoyaltyPlus Accolades (Pty) Ltd) is a CRM and loyalty programme management platform, headquartered in Centurion, South Africa, with additional offices in Dubai, U.A.E and Madrid, Spain. Led by CEO Len Lubbe, it serves organisations across industries such as retail, aviation, hospitality, financial services, and telecommunications that need to design, launch, and operate customer engagement and rewards programmes.

Key capabilities include:

  • Real-time points accrual and redemption, supporting complex earning rules and partner scenarios across channels
  • Gamification and tiered loyalty, including tiers, badges, punch cards, and chance-to-win games to reward transactional and non-transactional behaviours
  • Omnichannel integration and APIs, connecting loyalty data to CRM, CDP, commerce, POS, ERP, media, and analytics tools via REST and SOAP APIs, data feeds, and webhooks
  • Campaign management and analytics, with dynamic segmentation and personalised messaging across email, SMS, app notifications, and social media, plus real-time dashboards for KPIs and engagement trends

Available on Web, with branded member portals and a mobile app for Android and iOS, plus API-based integration.

Target users include enterprises and programme operators running frequent flyer, frequent stay, frequent freighter (cargo), frequent shopper (retail), and employee benefits programmes, as well as small enterprises via GoLoyalty, a companion app for member management, points tracking, and redemption.

It is notable in the African market for its South Africa headquarters and a track record with African brands (including Air Botswana, Air Senegal, ASky, SANParks, and Cresta Hotels), alongside global delivery and integration partnerships across travel, payments, and enterprise systems.

LoyaltyPlus Facts

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LoyaltyPlus Founders & Leadership Team

Liners compiles leadership profiles from official company pages, professional profiles, and trusted public sources. We refresh them as teams change. How we source data
Len Lubbe
Len LubbeC-Suite

Frequently Asked Questions About LoyaltyPlus

LoyaltyPlus is a CRM and loyalty platform that lets organizations design, launch, and manage customer loyalty and rewards programs across channels such as web, mobile, and point of sale. It works by handling points earning and redemption, rewards catalogs, campaigns, gamification, and member engagement through branded portals, mobile apps, and real-time analytics.

LoyaltyPlus is a paid platform, but specific pricing and plan details are not published publicly. To get an accurate quote, you need to contact the team and discuss your use case and deployment requirements.

LoyaltyPlus is headquartered in South Africa and operates globally. It has offices or contact points in South Africa (Centurion, Pretoria), the U.A.E (Dubai), and Spain (Madrid), and serves customers in African and international markets.

To sign up for LoyaltyPlus, you need to contact the company directly through their website or regional email addresses and arrange a demo or consultation. They will work with you to scope your loyalty program and set up an appropriate deployment.

Yes, LoyaltyPlus offers a mobile app for Android and iOS. The app is branded for each client and supports member onboarding, account management, and engagement activities such as tracking points, rewards, and campaigns.

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