A CRM and digital marketing service for SMBs that combines lead management, Google Ads, website development, and SEO plus AI search optimization to drive conversions.

BaseCloud Product Overview

Is BaseCloud Right for You?

Liners prepares and updates these highlights as product information changes. Editorial standards

Best For

  • South African SMBs
  • B2B sales teams

What It Does Well

  • Lead management
  • CRM automation

Things to Check

  • Google Ads spend control
  • Website hosting setup

About BaseCloud

Screenshot of BaseCloud website

BaseCloud is a web-based CRM and growth marketing offering for small to mid-sized businesses that want one place to manage leads and run performance-focused digital acquisition.

Key capabilities include:

  • CRM lead and client management for tracking prospects through to customers, with workflows that support ongoing relationship management
  • Automation workflows for texts, emails, follow-ups, and reminders, designed to reduce missed follow-ups and keep sales engagement consistent
  • Integrations with tools such as WhatsApp, Sage, Xero, Outlook, and Gmail, plus documented API access for connecting external systems
  • Managed Google Ads campaign management with real-time data capture, ongoing monitoring, and monthly return and improvement reporting

Available on Web.

Target users include B2B teams, including professional practices and growing service businesses, that need a combined CRM, Google Ads management, website development, and SEO/AIO (AI search optimization) service to support lead generation and conversion.

In the African context, the offering is notable for its South African presence (Pretoria, Gauteng), its public CRM help center and documentation, and its emphasis on SEO plus AI chat engine visibility (AIO) alongside traditional website and paid search execution. The company also promotes a free 7-day CRM trial and a free Google Ads review for prospective clients.

BaseCloud Facts

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Pricing & Fees
Variable pricingBaseCloud CRM pricing is $699/month for Foundation (up to 5 users), $1299/month for Growth (up to 15 users), and $2,999/month for Dominate (unlimited users), with unlimited clients and contacts included in every plan

As of Oct 12, 2026, BaseCloud is rated 5.0 on the App Store from 1 review.

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Jobs at BaseCloud

TitlePosted
Google Ads Specialist (For Engineers)Oct 4, 2025

Frequently Asked Questions About BaseCloud

BaseCloud is a web-based CRM and growth marketing service that helps businesses manage leads, clients, and follow-ups while also running Google Ads, websites, and SEO/AIO work. It works by centralizing lead and client management, automating texts, emails, reminders, and other workflows, and connecting with tools like WhatsApp, Sage, Xero, Outlook, and Gmail.

BaseCloud operates in South Africa and the United States. Its context also indicates service to the broader African market, but specific countries beyond South Africa are not clearly listed.

You can sign up through BaseCloud’s website, and it also offers a free 7-day CRM trial. The exact signup steps are not provided here.

No verified mobile app is listed for BaseCloud, only a web-based platform.

BaseCloud is best suited for small to mid-sized businesses, B2B teams, and professional practices that need a combined CRM and digital marketing service.

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