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Userguest
A hotel marketing platform for independents and groups that runs AI-powered paid ads and on-site website personalization to increase direct bookings and online revenue.
Userguest Product Overview
Is Userguest Right for You?
Liners prepares and updates these highlights as product information changes. Editorial standardsBest For
- Independent hotels
- Hotel groups
What It Does Well
- Runs paid ads
- AI-managed campaigns
Things to Check
- Supported ad channels
- Website platform support
About Userguest
Userguest is a hotel-focused marketing and direct booking platform for independent hotels and hotel groups that combines AI-managed paid advertising with on-site website personalization to increase direct bookings.
Key capabilities include:
- AdsPlus (paid ads for hotels): a fully managed service that runs and optimizes campaigns across Google, Meta (Facebook/Instagram), Bing, and TikTok, using AI for bidding, targeting, and budget optimization, with performance visible in a single dashboard.
- ConvertPlus (website conversion tool): personalized on-site notifications, social proof messages, and smart pop-ups designed to turn hotel website visitors into direct bookers.
- Targeting and automation: rules to show messages and offers based on geolocation, device, traffic source, language, and behavioral triggers, aligning incentives with visitor intent.
- Reporting and guidance: real-time statistics, dashboards, and automated recommendations to support ongoing marketing and revenue decisions.
Available on Web, with integration into most hotel booking engines via a script or Google Tag Manager.
Built for hotel marketing and revenue teams that want more control over the full funnel from ad click to booking while reducing reliance on OTAs.
Notable for hospitality teams in Africa and other markets that rely heavily on third-party booking channels, it supports direct booking growth with localized on-site messaging (including language targeting) and documented case studies that include hotels in Morocco. Pricing is paid; ConvertPlus is listed at €179/month on a 12-month contract with a 30-day free trial, while AdsPlus uses flexible ad budgets with fees shared on request.
Userguest Facts
Liners compiles product facts from official websites, app stores, documentation, trusted public sources, and details shared by product teams during editorial review. We also consider crowdsourced updates when they include verifiable evidence, and refresh facts as information changes. How we source dataOfficial Links
What it does
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Userguest Funding History
Liners compiles funding history from company announcements, investor records, and trusted reporting. We refresh it as new rounds are confirmed. How we source dataUserguest has raised $6M across 7 recorded funding events. The latest was Seed in Sep 2024.
- Total Raised:
- $6M
- Latest Round:
- Seed
Userguest Investors & Funding Rounds
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Userguest Founders & Leadership Team
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Jobs at Userguest
| Title | Posted |
|---|---|
| Business Development Manager Hotel Marketing SaaS - US | Sep 18, 2026 |
Frequently Asked Questions About Userguest
Userguest is a hotel-focused marketing and direct booking platform that combines AI-managed paid advertising (AdsPlus) with on-site website personalization (ConvertPlus) to help hotels attract high-intent travelers and convert them into direct bookers. It works by running and optimizing paid campaigns across channels like Google, Meta, Bing and TikTok, then showing targeted notifications, pop-ups and offers on the hotel website based on visitor behavior, location, device and other rules to increase conversions.
Userguest is a paid platform. ConvertPlus is listed at €179 per month on a 12‑month contract with a 30‑day free trial, while AdsPlus uses flexible ad budgets set by the hotel and management fee details are provided on request.
You can sign up by requesting a demo or trial directly through the Userguest website, where you submit your hotel and contact details so their team can onboard you. After that, they provide access to the dashboard and help you integrate the scripts or tags with your booking engine.
Userguest is available as a web-based platform accessed through a browser. There is no information indicating a dedicated mobile app for iOS or Android.
Userguest is best suited for independent hotels and hotel groups, particularly marketing and revenue teams that want to grow direct bookings, reduce reliance on OTAs, and manage both paid acquisition and on-site conversion from a single platform.
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