Goodwell Investments is a pioneering impact investment firm headquartered in Amsterdam, Netherlands, with offices in Kenya, South Africa, and a partnership in Nigeria. Since 2006, it has financed motivated entrepreneurs providing accessible, affordable essentials like financial services, food and agriculture, mobility and logistics to underserved communities, first in India and now primarily in Africa. The firm invests in scalable, early-growth stage companies led by local experts to create social, environmental, and economic impact. Goodwell actively invests across Africa, with a total of $81.3M deployed from October 2018 to April 2024 in four funding rounds. It targets Series A, Series B, Series C, and unspecified venture stages, focusing on fintech (three investments) and e-commerce & retail (one). Geographically, it prioritizes South Africa (three deals) and Nigeria (one), backing companies like Omni in Nigeria for end-to-end trade network visibility and finance, and Onafriq in South Africa for interoperable payments. The firm collaborates with co-investors including LUN Partners Group, AfricInvest, and Endeavor Catalyst. Its hands-on approach supports portfolio companies reaching millions across 68 countries.
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