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Since 2012, Goodwell Investments has backed 7 African startups across 14 disclosed funding rounds totaling $173.2M, most heavily in Ghana and Fintech.
Goodwell Investments is a pioneering impact investment firm based in Amsterdam in the Netherlands, with additional teams in Kenya, Nigeria and South Africa. It is an independent, for profit impact private equity and venture capital firm focused on inclusive growth in emerging markets, particularly in Africa and India. The firm provides early stage and growth equity to high impact businesses that deliver essential goods and services and income opportunities to underserved communities. In Africa, Goodwell has invested across Series A, Series B, Series C and other venture rounds in sectors such as fintech, insurtech, logistics and supply chain, e commerce and retail and agri tech. Its portfolio includes companies like Paga, Onafriq, Nomanini, Inclusivity Solutions, OmniBiz, Omni and Complete Farmer in markets including Nigeria, South Africa and Ghana. Goodwell pursues financial inclusion and broader inclusive growth by backing scalable, entrepreneur led businesses in financial services, food and agriculture, mobility and logistics and other high impact sectors. Over more than a decade of investing, the firm has built a track record of combining significant social impact with market rate financial returns for its investors.
Data updated · Sep 7, 2026
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Goodwell Investments has backed 7 African startups across 14 disclosed funding rounds tracked on Liners, totaling $173.2M since 2012.
Mostly Series A: 8 of its 14 tracked rounds are at that stage, followed by Series C (2).
Companies Goodwell Investments has backed operate in Ghana (12), Kenya (8), South Africa (8), and 38 more markets. Each figure counts the rounds behind companies serving that market, so a company operating in several markets counts in each of them.
Its tracked rounds lean toward Fintech (6), Insurtech (4), Logistics & Supply Chain (2), and 2 more sectors.
Goodwell Investments most often shares rounds with Acumen (2 shared deals), Adlevo Capital (2 shared deals), Omidyar Network (2 shared deals).
Goodwell Investments has backed several African companies such as Paga in Nigeria, Onafriq, Nomanini and Inclusivity Solutions in South Africa, OmniBiz and Omni in Nigeria and Complete Farmer in Ghana. These companies operate in fintech, insurtech, logistics and supply chain, e commerce and agri tech and target underserved consumers and small businesses.
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